Kiss Metrics - user level analysis
May 23, 2014

Kiss Metrics - user level analysis

Jeffrey James | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with KISSmetrics

We decided to buy KISSmetrics to augment the data we were collecting through Google Analytics. Since the majority of the transactions on our site were generated from repeat buyers and there's a huge LTV skew toward a small percentage of buyers, we really wanted granular data regarding user behavior. The tool was pretty easy to set-up, but you need to pay attention to the way that visitors are counted and how attribution works with dimensions. If you're used to GA, KM is more like universal analytics, which represents more of an event: attribute model. They've done a lot to speed up reports over the past year and being able to see the paths of actual people across time as they traverse events and properties is very interesting if you're managing UX or marketing. It's a good product if you have a use case that ties into analyzing individual user behavior.
  • User level analysis
  • Flexible event attribute model
  • Easy interface
  • Report export options
  • Report scheduling
  • Better appreciation of cohort behavior from a UX design standpoint
Google Analytics, SiteCatalyst - KM does what it does well, which is user-level analysis. The other products are very good for segmentation, data extraction, etc...KM is good for very specific analysis.
It provides ongoing useful data as our product evolves.
If you have a site which is primarily lead generated or very limited in scope, or where behavior is very homogeneous, there's no point.