An easy to use tool for tracking and data analysis
September 21, 2015

An easy to use tool for tracking and data analysis

Javier Iglesia Sabio | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

Software Version

Large

Modules Used

  • API Access

Overall Satisfaction with Kissmetrics

Our organization uses Kissmetrics for business intelligence analytics and user tracking. Currently we're using it for building analytics for a multi million user base and Kissmetrics has never run short for our purposes. The BI department uses it for gathering useful data and the dev team has always felt comfortable when working against Kissmetrics.

Kissmetrics is an important piece of our overall data gathering and analysis tools. :)
  • Simple API.
  • Good and concise documentation for development.
  • Stable and reliable service.
  • Interface for different environments can be confusing sometimes.
  • Some analytics can be hard to configure the first time.
  • First time on the site experience can be better for newcomers.
  • Kissmetrics increases the BI department's level of efficiency.
  • Good data analysis is key for optimizing business performance.
  • We are able to discover problems (and successes) faster, so we can fix what's wrong and focus on what's profitable faster.
Maybe Kissmetrics is not the best tool for businesses with a very small user base, as the analytics cannot achieve the best level of relevance, but anyway, it's a great tool for anyone who wants to gather data and build insightful metrics based on it.