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Lead Forensics is a must see
August 01, 2017

Lead Forensics is a must see

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Lead Forensics

We are using Lead Forensics in our marketing, sales, and demand generation team for the purpose of lead generation, ABM insights, and website optimization. By gathering account visit insights we can better measure website activity at an account level, helping us to narrow our prospecting focus.
  • Accurate account level detail and information provided
  • Real-time insights so we can make decisions quickly
  • Easy to use interface for faster adoption
  • Collect more account information like revenue and SIC code for targeting purposes
  • Integration with Eloqua
  • More advanced reporting on Web analytics
  • We have not seen any ROI yet in the past month
  • Opened our eyes to new accounts we didn't even know about that were interested in our services
  • New channel for lead generation campaigns
For ABM strategies and web optimization measurement, it could be useful because of the account based insights it provides. It is not that useful if you don't have a lot of web traffic and need to know exactly who the people are that are visiting.