Item: Lead Forensics
Rating: 7
Author: Pam Schneidewind

Overall Satisfaction with Lead Forensics

Use Cases and Deployment Scope

I use Lead Forensics to monitor website activity by customers in my territory-prompts me to contact them if they have not already contacted us.

Pros and Cons

Pros

directs to web pages customer has looked at
gives length of time spent on each page

Cons

have two different accounts and have to switch back and forth
some leads listed do not match who they actually are (ie MN State Police)
one of our accounts does not have any points to use for contact searches

it is a peripheral tool-gives a bit of help locating interested customers so that any small/medium customer searching on our website can be contacted-larger customers no way to determine who was searching

Alternatives Considered

have not used any other platform

Key Insights

Do you think Lead Forensics delivers good value for the price?

Not sure

Are you happy with Lead Forensics's feature set?

Yes

Did Lead Forensics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Lead Forensics go as expected?

I wasn't involved with the implementation phase

Would you buy Lead Forensics again?

Yes

Likelihood to Recommend

provides some leads, however most of the time the customer has already contacted us
not good for leads into large organizations-not enough available information to drill down has to who was searching

Lead Forensics Feature Ratings

Comments

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Useful tool in many cases