A Digital Marketing must
January 27, 2025
A Digital Marketing must
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Lead Forensics
I specifically use Lead Forensics to accurately report on the performance of Google Ads campaigns as it allows me to effectively, efficiently, and effortlessly gauge which businesses were exposed to my digital marketing efforts.
This means that I can constantly and easily adjust parameters in Google Ads to better adapt the campaigns I'm running to the my digital marketing objectives.
This means that I can constantly and easily adjust parameters in Google Ads to better adapt the campaigns I'm running to the my digital marketing objectives.
Pros
- Reporting
- Lead discovery
- IP inference
Cons
- Person-level visitor identity for US traffic
- User experience
- Email reports
- POSITIVE: Lead Forensics is an integral part of our digital Go-To-Market strategy
- POSITIVE: In my experience, a very reliable source of website data (better than any analytics platform you may have)
- NEGATIVE: US-based traffic still not being identified at a person-level.
Back in 2013, we used to run Marketo and a big appeal of it was its IP inference ability. In my opinion, Lead Forensics is a more "complete" product, love the ability that I can drop it in multiple websites and not having an increase in cost, love the granularity of the reports and the automations that can be done to keep all members of the sale team informed about opportunities.
Do you think Lead Forensics delivers good value for the price?
Yes
Are you happy with Lead Forensics's feature set?
Yes
Did Lead Forensics live up to sales and marketing promises?
Yes
Did implementation of Lead Forensics go as expected?
Yes
Would you buy Lead Forensics again?
Yes
Comments
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