Item: Lead Forensics
Rating: 9
Author: Michelle Wynant, CDMP

Overall Satisfaction with Lead Forensics

Use Cases and Deployment Scope

I use Lead Forensics for lead generation, analytics, A/B testing, and to provide insight into my email campaigns. I can view engagement on our website and see where I need to make changes to improve the user journey. I use Lead Forensics to provide user info with the UTM codes.

Pros and Cons

Pros

Shows me who the visiting businesses are on our website
Provides detailed information about each company
Provides a custom report of businesses who abandon their cart before completing check-out

Cons

Lead Forensics is a sales heavy application, I would like to see more integrations for marketing
videos and webinars are also very sales driven and I would like to see marketing know how videos, tutorials, and webinars. Afterall, they've go to make it through marketing in order for sales to close the deal!

Return on Investment

I am too new to track Lead Forensics to ROI, but it does help me understand customer behavior and who we need to follow up a call with.
On Marketing's overall business objectives, Lead Forensics has helped me in putting evidence to the data for Marketing's efforts.

Usability

From what my understanding is of what Lead Forensics can do vs what I have had bandwidth to implement thus far.

Alternatives Considered

Surpasses Seamless, and close to the same of ZoomInfo and HubSpot.

Key Insights

Do you think Lead Forensics delivers good value for the price?

Not sure

Are you happy with Lead Forensics's feature set?

Yes

Did Lead Forensics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Lead Forensics go as expected?

Yes

Would you buy Lead Forensics again?

Yes

Other Software Used

HubSpot Sales Hub, ZoomInfo Marketing, Seamless.AI

Likelihood to Recommend

Reports. We have dozens of reports/lists set-up to filter the visitor information so I can more quickly access the data I need to make informed decisions and report that data to upper management.

I also want to add that the migration of new employees and the learning of Lead Forensics is superbly accomplished by your wonderful customer success managers. Thank you [...] for your knowledge and patience.

Lead Forensics Feature Ratings

Comments

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Lead Forensics helps us consistently identify new business opportunities