Lead Forensics
June 23, 2025

Lead Forensics

David Oeters | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Lead Forensics

We use it to identify visits to the website. We use visitor behavior to identify leads for active marketing campaigns. By reviewing the site activity and industry, we have a system of prioritizing leads.

Pros

  • Quality of visitor information
  • Ease of use
  • Integration to CRM (HubSpot)

Cons

  • Pulling contact information
  • Missing built-in integration to the CRM
  • Averaging 8 to 10 more leads per month (about 30% more)
  • Better visibility into campaign tracking
Very easy to use, but for some of our team there is a lot of information here and you need to parse what is important and what is just data for data's sake.
This was a customer decision (we are a marketing agency), but Lead Forensics stacks up well against the competitors. As an agency, we like more data, but for what the sales team needed in Lead analysis from the website, this is a powerful tool.

Do you think Lead Forensics delivers good value for the price?

Yes

Are you happy with Lead Forensics's feature set?

Yes

Did Lead Forensics live up to sales and marketing promises?

Yes

Did implementation of Lead Forensics go as expected?

Yes

Would you buy Lead Forensics again?

Yes

We conducted a campaign for an industry. With Lead Forensics, we could see the companies and regions where the campaign drove people to the website. From this, we built an effective follow-up campaign using account-based marketing.

Lead Forensics Feature Ratings

Web Analytics
9.1
Traffic Reporting
10
Lead Conversion Tracking
8
Behavior Analysis
7
Bounce Rate Measurement
10
Device and Browser Reporting
10
Pageview Tracking
9
Event Tracking
9
Reporting in real-time
8
Referral Source Tracking
10
Customizable Dashboards
10

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