Lead Forensics Helped Find Leads
October 15, 2025

Lead Forensics Helped Find Leads

Dave Wilson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Lead Forensics

We have a huge amount of traffic to our website but no way to capitalize on who is visiting. LF allows us to see the sites, the potential contacts and generate reports that we pass to our Inside Sales to execute outreach campaigns.

Pros

  • Report generation
  • Identify facilities visiting the website
  • User management

Cons

  • Better filtering by category - not always getting accurate facility information
  • Increased the number of leads passed to inside sales
  • Correlated the number of leads against spending on paid media
  • Identified trends of traffic vs spend (could see when we stopped spending money)
Sometimes reports can be difficult to configure and require help from the team. It's not always clear what should be selected to generate the correct report we were looking for. Kellee was excellent and suggested new reports that were very helpful. She also created a report that we used regularly.
ZoomInfo is able to pull more details about the potential client but lacks the visibility to identifying traffic to the site. It has "intent" but lacks the reporting capabilities to tell us what facility visited the website, and their industry. Not enough details from ZoomInfo to make a decision or target a facility.

Do you think Lead Forensics delivers good value for the price?

Yes

Are you happy with Lead Forensics's feature set?

Yes

Did Lead Forensics live up to sales and marketing promises?

Yes

Did implementation of Lead Forensics go as expected?

Yes

Would you buy Lead Forensics again?

Yes

Identifying who is visiting the website, from what industry, from what company, from what source (mobile vs pc...)

Lead Forensics Feature Ratings

Traffic Reporting
7
Lead Conversion Tracking
5
Behavior Analysis
6
Bounce Rate Measurement
6
Device and Browser Reporting
8
Pageview Tracking
9
Event Tracking
8
Reporting in real-time
5
Referral Source Tracking
5
Customizable Dashboards
7

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