The Fast Track to Skyrocketing Your Social Media Presence
March 06, 2020
The Fast Track to Skyrocketing Your Social Media Presence
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with LinkedIn Elevate
LinkedIn Elevate not only flourishes in just my particular department, but it is used across our organization widely. Elevate is a phenomenal tool that allows users to access a repository of leadership, articles, videos and shareable content published by experts across their very own company. The business problem Elevate addresses is simple: How can sales reps, product specialists and company employees improve their social media presence and be perceived as a resource for information online? What once required hours of research on company blogs and creating lists of articles that I should post on LinkedIn is now a single pane of glass where I can filter articles that cover just my areas of expertise (Cloud, Banking) and I can schedule them to automatically be posted on my LinkedIn and Twitter. In 15 minutes on a Monday morning, I can appear active and relevant in my social media networks because LinkedIn Elevate posts the articles I saved all throughout the week. Amazing! I can't do my job without it.
Pros
- Recommended times during the week to post content on LinkedIn in order to get the best engagement.
- Flexible scheduling tool that plugs in with both LinkedIn and Twitter.
- Super easy interface that any level of LinkedIn user can use.
- Filtering feature so you are only shown articles that fall under categories you want!
Cons
- If I schedule an article to be posted on LinkedIn and want to go back to edit it to have it posted on Twitter as well at the same scheduled time, this is hard and shouldn't be
- For filtering content so the user just sees articles they are interested in, some of the filters are too broad. I work in Cloud. Cloud happens to also cover things like AI and Data, which aren't in my specialty. I wish my articles and content were just cloud software.
- The pane where the user can see all scheduled posts could have a different view. They are shown in a list and aren't easy to drag/drop and change. This would be super useful on the desktop browser version.
- Increased opportunity identification in sales by piquing the interest of prospects when I post engaging content.
- Increased efficiency and productivity in improving social media presence for the business.
- Strengthened leads by creating a reason to connect.
Hootsuite is the master of content management and calendar building, but it lacks the repository of articles from experts across your company! I also secretly am less of a fan of the UI in the content calendar view of Hootsuite. LinkedIn Elevate is less cluttered to the eye, but their scheduled post page needs improvement. It should be way easier to change times and add networks to already scheduled posts before they go out.
Do you think Elevate by LinkedIn delivers good value for the price?
Yes
Are you happy with Elevate by LinkedIn's feature set?
Yes
Did Elevate by LinkedIn live up to sales and marketing promises?
Yes
Did implementation of Elevate by LinkedIn go as expected?
Yes
Would you buy Elevate by LinkedIn again?
Yes
Comments
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