Easy to use, effective, but a bit pricey so consider carefully
August 16, 2017

Easy to use, effective, but a bit pricey so consider carefully

Stephanie Reed | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Marketing Solutions

It is used currently only by me as we were slightly behind in reaching our monthly goals for one of our clients in terms of lead generation and, in order to give this a quick boost, we decided to starting using LinkedIn ads to direct people to a specific lead-conversion page and then analyse the results.
  • Targeting and segmenting - target only relevant people
  • Ease of use - very easy to learn and use
  • Tracking and analysis - we can understand ROI and effectiveness of the ads
  • Cost! It costs a lot more than PPC and every lead we get is very expensive, so you should make your considerations well
  • Integrate with HubSpot Ads - we use that and it would be great to have an integration so we can really measure and assess the campaign in an integrated way
  • We have seen a good boost in the leads, but so far none of the leads were good ones. They were the right target market, but they downloaded the content out of curiosity rather than a need for the solution. We are still tweaking the campaign though to improve the quality of the leads as we like the solution itself.
LinkedIn Ads are much easier to set up and learn than Google AdWords. The analytics are also much clearer and easier to understand. However, it does cost a lot more per click than AdWords in general we have found. On the other hand, you can target your audience a lot better.
It's very expensive, and the leads end up costing more than Google AdWords ones, so you have to think carefully on whether the end result is worth it. If you are trying to sell a cheap product or service for example, it might cost you more than it makes you!