LinkedIn Marketing Solutions

Both platforms have great options for specific targeting which is a key determining factor for me when deciding where to advertising and how to best get in front of our desired audience. However, LinkedIn is expensive whereas Facebook is more cost effective. LinkedIn is great from a B2B advertising perspective, but Facebook is great from a cost and specific targeting perspective. Facebook allows you to target by geographic location which is a game changer and must for effective advertising campaigns!

There is no cost to create a business account and get access to the Campaign Manager platform, so from a price perspective, this is a competitive advantage for LinkedIn Marketing Solutions compared to other platforms like Bombora or Terminus, which have technology licenses fees. LinkedIn is a great place to reach business professionals, but at the end of the day, it's just one website. Brands need to reach business decisions on LinkedIn and outside of LinkedIn as well.

LinkedIn ads CPC is typically higher than Facebook ads and can be higher than Google Ads depending on who you are targeting. I've found IT and CEOs to be the most expensive targets on LinkedIn.

LinkedIn Marketing Solutions is the best option for B2B audience. The other platforms are not as beneficial considering that LinkedIn is made specially for business profiles. I would go with LinkedIn if I want to target B2B clients.

Google Ads and Facebook are too general, while LinkedIn Marketing Solutions lets us target specific profiles. With the other two you're never sure if the people that are going to see your ads are the appropriate ones, since they have no way fo knowing where they work or what they do. They're good for B2C, but not as good for B2B.

LinkedIn offered a different way to market and that was through direct messaging on the platform. Those direct messages result in a push notification and an email (depending on the user's settings), so we knew that was a more creative and attention-getting spend. It made more sense for our professional clientele as well.

LinkedIn marketing solutions can do a lot of what other advertising and demand generation platforms do. The most similar is twitter ad, but they serve a completely different purpose. We selected LinkedIn marketing Solutions because the LinkedIn Platform attracts a specific type of persona that can be harder to reach through traditional channels.

Audience type (professional) - LinkedIn has worked great for SaaS offerings while other social media advertising platforms seem better suited for product offers.

Lead volume - other platforms tend to produce more form submissions

Lead quality - LinkedIn often produces higher quality leads vs other platforms

Lead efficiency - by providing higher quality leads, the qualification process is simplified often shortening they sales cycle.

When trying to reach professionals while maintaining a self-serve ad set up process and minimizing costs, LinkedIn can't be beat. We consistently see lower CPMs and CPAs for LI ads compared to going to independent professional sites for native advertising. Also, when driving professional traffic to client websites, traffic from LinkedIn is consistently staying longer, browsing more site pages, and are less likely to bounce compared to other social media campaigns' traffic.

LinkedIn is definitely more expensive if you are doing video or image ad formats, unless you're in an extremely competitive industry for search ads on Google. However, Google has nowhere near the capabilities for audience targeting if you are selling business-to-business. They are about the same in terms of ease-of-use, breadth of control, reporting capabilities, and from a machine-learning and automation perspective.

Facebook for Business revolves a lot around building build brand awareness, but we have not had much luck with conversions. LinkedIn Marketing Solutions seems more aligned with our goals of growing our customer lists. Furthermore, Facebook for Business's platform for marketers is not that user-friendy as I find it personally hard to navigate.

LinkedIn made it easier because it allows peer to peer connection, which means that you will always have someone new to contact, someone new to reach and someone new to offer your product or service. In our case, which is recruitment, it is far different from Google that apparently is just looking to make money out of it.

While LinkedIn may have the smallest potential audience & the highest relative costs, the platform tremendous potential for growing your audience, getting leads & building credibility/authority with your target market. However, to effectively do this, the content has to provide actual value. We've tested nearly every other Social/Native platform & aside from Facebook, it is the only one I would recommend spending budget on, especially if funds are tight.

LinkedIn Marketing Solutions offers more powerful targeting capabilities than other ad platforms in the space. We are able to target by company, job title, job level, company size etc. which you cannot do accurately on competitor ad platforms like Facebook or Google Ads. Some type of 3rd party integration needs to happen for that but even then it's not as accurate as LinkedIn.

LinkedIn is phenomenal in comparison in terms of the data and analytics they provide to you. No other platform tells you the names of the companies of users who clicked on your ads or visited your website, or anything like that. Website analytics provided by LinkedIn are phenomenal. The campaign management platform, however, is less than desirable - very glitchy and not user-friendly.

We chose to use LinkedIn Marketing Solutions as an additional channel to Google Ads (formerly AdWords). Comparatively, Google Ads gives you better reporting features and much lower PPC costs. The tradeoff is user segmentation -- Google lets you pick by general demographics, whereas LinkedIn allows you to sort potential customers by things like industry and job title. Knowing that LinkedIn has so much data about the user, but doesn't provide reporting that can use that segmentation to its fullest, makes the CPC seem extremely expensive.

I think LinkedIn, though a niche product, is not quite as good as Google or Facebook Ad platforms. LinkedIn feels more like Twitter Ads platform circa 2012, with the lower view count. However, LinkedIn Ads has a great amount of targeting options that are useful when attempting to reach certain demos, especially professions. Because of this powerful targeting, LinkedIn Marketing will always be an option in my arsenal of ad platforms.

I rank Linkedin Marketing Solutions below Facebook for Business, as well as Google AdWords and Analytics. You get a much deeper view of how your ads are performing and your ROI with those platforms as opposed to LinkedIn. I'd probably rank Linkedin right next to Reddit Ads in terms of analytics suite and reporting.

If you want more precision in B2B targeting, then LinkedIn is without question the better alternative. However, as I established before, I've rarely seen LinkedIn campaigns be successful for anything other than brand awareness/thought leadership. And that's almost 100% what Twitter is for. Twitter campaigns almost always have a cheaper CPC AND CPM than LinkedIn and accomplish the same thing, so I would say go with Twitter. At times LinkedIn campaigns are just so you can tell someone at a higher level that you did precise targeting to the exact audience they wanted and check that box, because it's easier for them to understand how you'd do well on LinkedIn, and more difficult to tell that story on Twitter. But I honestly prefer Twitter and its platform for B2B awareness campaigns. Heretic, I know, but it's how I feel after several years of experience with both. Facebook is bottom of the barrel for B2B in my mind, so I'm not really going to discuss it. I would take LinkedIn over Facebook for many reasons, but Facebook is an option too, but more for SMB and just covering all bases, not as a primary choice for B2B marketing.

Compared to other marketing solutions, LinkedIn provides a customizable platform that is useful whether you are trying to get your message out to a smaller audience or more large-scale. This platform is essential for any business or organization that truly wants to take their marketing tactics up a notch.

While both Facebook & Twitter marketing platforms have a much lower CPL, the targeting criteria makes it difficult for B2B companies (as people don't generally put professional information on these platforms). We generated very few leads on these platforms, and do not devote our marketing spend to either of them.

LinkedIn has been our top performing social channel.

LinkedIn Marketing Solutions provides targeted users that are ripe for B2B business; however, the cost to reach those users is more expensive the other social platforms. However, for awareness marketing and lead generation - LinkedIn Marketing Solutions offers great ways to connect and interact with potential B2B customers.

Compared to other solutions, LinkedIn Marketing Solutions are more extensive in terms of offerings.
Managers have a variety of options to start their online promotions. Each solution comes with a well-build platform, in-depth knowledge of how to use that platform and a team of dedicated people to help out all the way. And with each improvement they bring, they are strengthening their stand on the market and among users.

LinkedIn doesn't come even remotely close to the pure audience size of Google, or even Yahoo for that matter. But it really doesn't need to, it's a specific product for a specific market and it does an exceedingly good job. Facebook will get your content in front of an almost unlimited number of people, but it won't target them anywhere near as effectively as LinkedIn. LinkedIn also establishes contact during business hours, which is when prospects are most likely to respond to marketing that is business related. Seems like a no-brainer, but most professionals aren't going to act on Facebook marketing from 9-5.