Item: LinkedIn Marketing Solutions
Rating: 10
Author: Verified User

Overall Satisfaction with LinkedIn Marketing Solutions

Use Cases and Deployment Scope

LinkedIn marketing solutions is being used internally at my company for a variety of clients to promote their content and assets in a variety of paid media ways. We leverage it for different clients, products and industries alike, and use it to promote on a great b2b paid media platform that has a lot of reach.

Pros and Cons

Pros

Various ad options
Targeting by geographical locations
Targeting by job titles
Targeting by past or present information
Various extended paid media options

Cons

Connectivity to marketing platforms
Connectivity to CRMs

Return on Investment

High ROI
Good lead capture
Good targeting capabilities
Helped to optimize overall paid media strategy

Likelihood to Recommend

LinkedIn Marketing Solutions is one of the best marketing and paid media tools that is available to current marketers to date. It helps to quickly broaden your reach and allows you to market in a paid platform in a seamless way. It is one of the best investments for your money as well.

Evaluating LinkedIn Marketing Solutions and Competitors

Products Replaced

Key Differentiators

Price
Product Features
Product Usability
Product Reputation
Vendor Reputation
Third-party Reviews

Evaluation Lessons Learned

I would not change my evaluation process as I am very happy with my current selection with LinkedIn marketing solutions.

Comments

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