1. Home
  2. Social Media Advertising Software
  3. LinkedIn Marketing Solutions Reviews
  4. User Review of LinkedIn Marketing Solutions
Must-Buy Ad Platform for B2B
October 23, 2019

Must-Buy Ad Platform for B2B

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Marketing Solutions

LinkedIn Marketing Solutions is being used by our marketing department. We use it to generate business to business marketing leads for our sales team. LinkedIn Marketing has robust targeting capabilities not available on other targeting platforms that are accurate with a lot of different targeting options. It is also a solution for our overall ABM strategy.
  • One of the best B2B targeting capabilities.
  • Lead Gen Forms work particularly well to generate leads.
  • Able to target based on target account lists.
  • Advanced targeting AND/OR statements.
  • Cost per click is higher than other platforms.
  • Reporting capabilities are really lacking.
  • UI is not the best.
  • Lowered Cost Per Lead in online marketing.
  • Increased our pipeline.
LinkedIn Marketing Solutions offers more powerful targeting capabilities than other ad platforms in the space. We are able to target by company, job title, job level, company size etc. which you cannot do accurately on competitor ad platforms like Facebook or Google Ads. Some type of 3rd party integration needs to happen for that but even then it's not as accurate as LinkedIn.
If you are in the B2B marketing function then LinkedIn Marketing Solutions is a top-tier advertising platform and in my opinion, a must buy. There's no other platform that has more accurate job and company information than LinkedIn, and that is their key strength. It also offers another ad platform to target companies.