Item: LinkedIn Sales Navigator
Rating: 9
Author: Verified User

Overall Satisfaction with LinkedIn Sales Navigator

Use Cases and Deployment Scope

LinkedIn Sales Navigator is used by my organization across the sales department to help prospect new leads and connect with our prospects on a more personal but still professional way.

Pros and Cons

Pros

Sales Navigator gives you the ability to save prospects as leads and therefore you see all their updates and shares, which you can tailor your outreach to.
Provides you with a news feed of the companies you follow that shares news and updates to stay current on your accounts.
Provides capability to search within the employees of an organization for key words to help find new prospects and target your searches and then save them.

Cons

The search function could be simplified slightly when searching through companies.

Return on Investment

Search function allows us to find new leads faster without having to sort through an entire company
Allows us to tailor our outreach to specific causes or updates that the prospect cares about
Allows us to work much faster and efficient

LinkedIn Sales Navigator is well suited for sales organizations that are building out their databases, trying to find new prospects and leads and to add an additional touch between the salesperson and the prospect through inmails. I feel that LinkedIn Sales Navigator is not as well suited for recruiters trying to reach out to people looking for new opportunities.

LinkedIn Sales Navigator Feature Ratings

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LinkedIn SalesNav for Sales Orgs