Litmus - shines a light on deliverablity
December 06, 2018

Litmus - shines a light on deliverablity

Melissa Davies | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We use Litmus to check the sendablity of our emails. From if they are going to make it into the inbox or the junk folder or just disappear by the client (deliverability): we review how emails look in different clients and evaluate the "spammingness" of emails.

Pros

  • Look of emails in different clients on different devices
  • Spamminess
  • Deliverablity

Cons

  • Understanding how the clients are flagging as spam or junk.
  • Better Deliverability
  • Impact on our Templates to improve look and feel by client/device so we have more interactions
B2B
If you send emails in via a marketing automation tool (Marketo, Eloqua, Pardot) you should be testing every email send with Litmus.

Litmus from Validity Feature Ratings

Email & Online Marketing
9.0
WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
Not Rated
Triggered drip sequences
Not Rated
Reporting & Analytics
8.0
Dashboards
Not Rated
Standard reports
8
Custom reports
Not Rated
Pre-Send Testing ()
Not Rated

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