Item: Litmus
Rating: 7
Author: Tim Berman

Use Cases and Deployment Scope

The marketing team uses this to build email campaigns and templates. It helps take the guesswork out of writing emails that work.

Pros and Cons

Spam testing.
Email template building.
Email copy management.

Lack of integrations.
Priced for agencies, not for small businesses.
Lack of on-boarding support.

Return on Investment

Learned how to write better converting emails.

Number of Contacts (List Size)

10,000 to 25,000

Using Litmus for B2C or B2B marketing

B2C

Likelihood to Recommend

If you are a marketing consultant or agency, this is right up your alley. If you're an independent business or marketer, you might check out GlockApps as a more affordable option.

A must for any marketing agency

Overall Satisfaction with Litmus