Litmus, handy for template review
Anonymous | TrustRadius Reviewer
December 15, 2018

Litmus, handy for template review

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Litmus

I am currently using Litmus in my current role of building and testing the email templates that we use for all our templated emails. It allows us to make sure that all of our templated emails will pull in properly to all of the different email platforms from Outlook 13-16, to Gmail for example, and all the different screen sizes. This allows us to determine if the emails are responding as we'd like and that all the images are pulling in properly.
  • Editing code.
  • Figuring out where the mistakes are in the code, but it is difficult in programs such as Marketo.
  • Showing how the email will be rendered across all the different email platforms.
  • Calling out the errors in code in a more explicit manner
  • Explaining what the problems are within the templates
  • Pulling in tokens to check the functionality of them to ensure they pull with the correct sizes and will fit properly within the different screen sizes and email platforms
  • Litmus has ensured consistency across all templated emails allowing us to put forth a unified email marketing strategy.
  • With tokens not pulling in as I expected there were sizing issues that Litmus didn't show until the email had already been sent and a reply was returned.
  • Makes it easy for us to view any new email before sending to ensure it meets our brand standards.
I send the majority of the emails we build out of Marketo and am able to use the Marketo HTML editor to make small changes to the code when needed, but we also use other HTML coding platforms as stand-ins for Litmus if we need to build an entirely new email template. Whoever is building uses the platform that they are most comfortable in and then merely checks that it is functional in Litmus.
Litmus is great for checking how well email templates work and will interact with different email platforms and screen sizes. It is useful for editing codes and finding errors and it color codes certain parts of code in similar colors so that you are able to more easily read the code and find the places where the errors are occurring. Whereas when trying to do this in Marketo it is more difficult.

Litmus Feature Ratings

WYSIWYG email editor
9
Dynamic content
3
Ability to test dynamic content
3
Landing pages
Not Rated
A/B testing
7
Mobile optimization
10
Email deliverability reporting
8
List management
Not Rated
Triggered drip sequences
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated