Litmus, handy for template review
December 15, 2018
Litmus, handy for template review
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
I am currently using Litmus in my current role of building and testing the email templates that we use for all our templated emails. It allows us to make sure that all of our templated emails will pull in properly to all of the different email platforms from Outlook 13-16, to Gmail for example, and all the different screen sizes. This allows us to determine if the emails are responding as we'd like and that all the images are pulling in properly.
- Editing code.
- Figuring out where the mistakes are in the code, but it is difficult in programs such as Marketo.
- Showing how the email will be rendered across all the different email platforms.
- Calling out the errors in code in a more explicit manner
- Explaining what the problems are within the templates
- Pulling in tokens to check the functionality of them to ensure they pull with the correct sizes and will fit properly within the different screen sizes and email platforms
- Litmus has ensured consistency across all templated emails allowing us to put forth a unified email marketing strategy.
- With tokens not pulling in as I expected there were sizing issues that Litmus didn't show until the email had already been sent and a reply was returned.
- Makes it easy for us to view any new email before sending to ensure it meets our brand standards.
I send the majority of the emails we build out of Marketo and am able to use the Marketo HTML editor to make small changes to the code when needed, but we also use other HTML coding platforms as stand-ins for Litmus if we need to build an entirely new email template. Whoever is building uses the platform that they are most comfortable in and then merely checks that it is functional in Litmus.
Less than 10,000