A vital step in rolling out new email campaigns

CHICMI used Litmus to test campaign and transactional emails across all mail clients and browsers, and as a result identified layout issues with some of our core email elements in the older Microsoft mail clients. The Litmus user interface is simple to use and the real device screenshots make testing so much easier than doing it manually.

The Litmus pricing model is fine and good value for money, but as a bootstrapped startup, instead of subscribing for a long period of time we find ourselves doing an annual email review, using Litmus for a month or two and then cancelling again. If you're not careful you can easily find yourself paying for a subscription you're not using regularly.

I've always considered Litmus to be a vital step in rolling out new email campaigns or when developing new templates for transactional emails. It's a key part of the email marketing mix, and I don't feel comfortable rolling out new emails without running them through Litmus at least once first.

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