Item: Litmus
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We love using Litmus for QA - it addresses the problem of emails rendering differently for various clients, and allows us to personalize our emails not only to the email client, but to our audience members as well. Before using Litmus, we were manually testing by sending to different accounts - an approach that took more time and wasn't always accurate.

Pros and Cons

Rendering different emails in different clients
Dark mode QA Testing
Providing email accessibility feedback
Providing loading speed and image blocking details so we can optimize our emails

Would love to have more code snippets provided by Litmus for more "drag and drop" editing
Expansion of personalization use cases in the "Personalize" tab
Better functioning Chrome extension - it struggles to load, goes blank, or will partially remain open on the side of my Mailchimp email interface when I'm testing emails on the side of the screen

Return on Investment

Shorter email testing time
Centralized testing location - no digging through emails for comments/edits
Easier to begin optimizing all of our emails for dark mode as it continues to grow

Litmus Integrations

Mailchimp

Absolutely. Love having the Chrome extension for Litmus available so we can test within the software and see how things look, or make edits as we go along. Much easier than editing, sending, and going back and forth. I do wish that the Chrome extension did not crash as much - sometimes it stays open, goes blank, etc. but most of the time it does not give us too many issues.

Marketing Strategy

We are absolutely a more personalized experience for our consumers today after using Litmus. With the testing, audience insights, and optimization efforts we have been able to achieve through Litmus, our marketing strategy truly focuses on meeting consumers where they are and delivering very personalized content that they can immediately act upon.

Collaboration with Litmus

I am our one person email builder, but having our writer be able to go in and edit, or asking additional people to join in on the editing process has been extremely helpful and saved a great deal of time. Instead of digging through prior emails or receiving edited PDF copies of a developed email, comments and updates are now all available in one centralized location.

Alternatives Considered

Mailchimp and Constant Contact

For more in-depth QA and personalization needs, Litmus is the way to go. I believe that Litmus should be used in conjunction with a product like Mailchimp or Constant Contact to support your email development efforts. I would not use any one of these by itself if you really want to create an end product that can provide the greatest ROI and use for your end consumer.

Key Insights

Do you think Litmus delivers good value for the price?

Yes

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

Yes

Did implementation of Litmus go as expected?

Yes

Would you buy Litmus again?

Yes

Other Software Used

Mailchimp, Salesforce Marketing Cloud Email Studio, Salesforce Marketing Cloud Interaction Studio

Likelihood to Recommend

Litmus is well suited when you have an idea of what email clients your audience lives in - we use our data to optimize our emails for specific clients (not all) using Litmus' QA features which helps us save time and create well designed, functioning emails. Litmus is less appropriate if you're a small business and/or most of your clients are in 1 place (so you could do bootstrapped testing by sending test emails to yourself from an email builder). However, I think that everyone can find value in Litmus at any level.

Personalization + QA for Great ROI

Overall Satisfaction with Litmus