LocaliQ = Great resource for mid-size marketers
December 10, 2024

LocaliQ = Great resource for mid-size marketers

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with LocaliQ

We worked with LocaliQ to do programmatic display ads and e-blasts. It allowed us to have agency-level impact and reach without having to depend on them for creative. We are a venue that serves clients locally and nationally, and my role is to market to local consumers. It was nice getting to target specific ranges and demos to build an audience who'd be interested in our offerings.

Pros

  • Attentive account reps
  • Clear and concise billing
  • Many options for creative

Cons

  • Clarity in communication with account reps
  • Unclear sell sheets to define scope and breadth of options
  • Reports weren't always given about performance until they were requested
  • Hundreds of clicks on brand new virtual tours
  • Increased but hard to measure growth in target audience awareness of us
  • Increased interest in using e-blasts as a tactic given how easy they were to build with LocaliQ vs. in-house
Each tactic required a lot of back and forth with our rep to get the creative just right. If you were building lots of campaigns at once, this could feel overwhelming.
My usability rating is primarily based on the ease of communication with our rep. I never logged into a portal to upload creative or anything like that. The downside was our rep sometimes quoted me incorrect sizes and file types. This made things a little frustrating for myself and our graphic designer at times. We managed and the outcome was worth it.
I did not investigate other platforms. My org has had a relationship with LocaliQ prior to my arrival, so I continued that partnership. I guess it's worth adding, we comparison shopped with two other local agencies but the pricing was much better with LocaliQ.

Do you think LocaliQ delivers good value for the price?

Yes

Are you happy with LocaliQ's feature set?

Yes

Did LocaliQ live up to sales and marketing promises?

Yes

Did implementation of LocaliQ go as expected?

Yes

Would you buy LocaliQ again?

Yes

I think LocaliQ is well suited for organizations like mine who have some degree of a marketing framework and oversight. I have a team with somewhat clear desires and needs, so it was an obvious choice of which tactics to use and budget to spend. Smaller organizations may struggle with the pricepoint or determining how to best allocate their budgets.

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