A comprehensive review of Looker Studio for my digital marketing agency.
September 22, 2024

A comprehensive review of Looker Studio for my digital marketing agency.

carlos ibarra | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Looker

We use Looker Studio with connectors for Google Analytics 4, Google Ads, Meta Ads, and other advertising platforms to create dashboards featuring key performance indicators (KPIs) for our digital marketing agency clients. The tool provides us with real-time insights and assists in planning future actions. It also facilitates dashboard sharing and offers customization and flexibility for any report we wish to generate.

Pros

  • google analytics connector.
  • Customizable interface.
  • Collaboration and sharing.

Cons

  • Initial setup.
  • Learning curve.
  • Performance with large data sets.
  • Adapt marketing strategies based on current data.
  • Access real-time reporting.
  • Looker has strengthened our value proposition as a digital marketing agency.

Do you think Looker delivers good value for the price?

Yes

Are you happy with Looker's feature set?

Yes

Did Looker live up to sales and marketing promises?

Yes

Did implementation of Looker go as expected?

Yes

Would you buy Looker again?

Yes

As a free product, Looker Studio is recommended for creating dashboards for digital marketing campaigns. By learning the interface a bit, dashboards can be developed that can be analyzed and improved thanks to the customization options Looker Studio offers. One advantage is the ability to connect Google Analytics with just one click, and the pre-designed templates save us time.

Looker Feature Ratings

BI Platform ()
Not Rated
Supported Data Sources ()
Not Rated
8.5
Pixel Perfect reports
Not Rated
Customizable dashboards
10
Report Formatting Templates
7
9.0
Drill-down analysis
8
Formatting capabilities
9
Integration with R or other statistical packages
Not Rated
Report sharing and collaboration
10
7.5
Publish to Web
10
Publish to PDF
5
Report Delivery Scheduling
Not Rated
10.0
Pre-built visualization formats (heatmaps, scatter plots etc.)
Not Rated
Location Analytics / Geographic Visualization
10
10.0
Multi-User Support (named login)
10
Role-Based Security Model
10
Multiple Access Permission Levels (Create, Read, Delete)
10
Report-Level Access Control
10
2.0
Responsive Design for Web Access
2
Dashboard / Report / Visualization Interactivity on Mobile
2
Application Program Interfaces (APIs) / Embedding ()
Not Rated

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