eCommerce Analytics Tools

TrustRadius Top Rated for 2023

Top Rated Products

(1-2 of 2)

1
Riskified

Riskified, headquartered in Tel Aviv, helps businesses to realize the potential of eCommerce by making it safe, accessible, and frictionless. Their eponymous platform allows online merchants to create trusted relationships with their consumers. Leveraging machine learning that benefits…

2
Hotjar

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers…

All Products

(1-25 of 44)

1
Google Analytics

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close…

2
Brightpearl by Sage

Brightpearl’s retail operations platform is designed to handle peak trading, integrates with the full retail tech ecosystem, and is omni-channel native. Additionally, the vendor says their solution is the system of record for key trading data, provides real-time trading insights…

3
Hotjar

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers…

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4
Looker

Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.

5
Yotpo

Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-…

6
Riskified

Riskified, headquartered in Tel Aviv, helps businesses to realize the potential of eCommerce by making it safe, accessible, and frictionless. Their eponymous platform allows online merchants to create trusted relationships with their consumers. Leveraging machine learning that benefits…

7
Twilio Segment

Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable…

8
Luigi's Box

Luigi's Box provides personalized site search and product discovery tools for e-commerce websites. Powered by AI and machine learning, the software understands customer behavior to provide better search results and recommend relevant products, to boost e-shop conversion rates and…

9
Woopra

Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which…

10
Webgility

Webgility is a multichannel eCommerce software which provides automated accounting and inventory management. It is optimized for QuickBooks Desktop and NetSuite users who sell on multiple channels.

11
Adobe Marketing Cloud

Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign'…

12
BetterCommerce

BetterCommerce is a headless commerce software platform for mid-market retailers who have outgrown their technology investments and would rather solve their pain points adopting a modular based approach as opposed to re-platforming, from the company of the same name headquartered…

13
Adverity

Adverity is a fully-integrated data platform for automating the connectivity, transformation, governance & utilization of data at scale.

14
Zilliant

Zilliant provides AI-enriched SaaS solutions that aim to maximize the lifetime value of B2B customer relationships. Expanding the economic value of existing customers is the most reliable, predictable and actionable way for B2B companies to grow revenues and enhance margins. The…

16
DataWeave

DataWeave is a digital commerce analytics SaaS platform that enables consumer brands and retailers to grow revenue and margins across online channels, from the company headquartered in Bangalore. DataWeave's revenue optimization solutions help them expand market share and compete…

17
SmartScout

SmartScout is a software tool that provides a top to bottom analysis of Amazon. SmartScout breaks down the top 20 categories and 43,000 subcategories, brand market share, and provides key metrics on ASIN performance to support data-driven decisions to either grow a brand or find…

18
FeedbackWhiz
0 reviews

FeedbackWhiz from Threecolts is used to streamline Amazon feedback and review requests to focus on happy customers. It offers pre-built feedback and review request templates, and enables users to build their own. Messages can be customized and personalized, with customer and order…

19
BuyBotPro
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BuyBotPro is an automated online arbitrage solution used for online arbitrage, retail arbitrage and wholesale deal analysis.

20
Zolak
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Zolak is a mobile and web application based on artificial intelligence, augmented reality and Big Data. Primarily for furniture retailers, it integrates with furniture e-commerce and allows:personalized communicationincrease in conversion ratesincreased average check and the percentage…

21
Amigo Data
0 reviews

Amigo automates real-time reporting and enables users to export & track metrics from Shopify, MySQL, Google Ads, Facebook Ads, Amazon Ads & 20 others in Google Sheets. Features:Reports Library: Sales, fulfillment, promo burn, inventory + other key reportsSchedule Alerts:…

22
TrackStreet
0 reviews

TrackStreet™ monitors what’s happening with a brand across the Internet and delivers actionable market data. The TrackStreet platform is used to gain deep insights into online markets, gauge market opportunities for new products and brands, manage and enforce MAP programs, and understand…

23
Easyinsights
0 reviews

A solution that provides cross-channel marketing reports from popular platforms - Facebook Ads, Google Ads etc on Google sheets and Data Studio. The user chooses data sources and columns (metrics & dimensions) to automate marketing reports. Categorized use-cases for a digital…

24
Shoppingfeed
0 reviews

Shoppingfeed is a feed management solution that looks to boost product visibility across multiple eCommerce channels. The company also offers online sales strategy and advisory services for digital advertising campaigns. Shoppigfeed integrates with eCommerce marketplaces and channels…

25
ApiaryAI by Swarmalytics

Using fascination with the natural world as its fuel, Swarmalytics states that their driving mission is to develop wonder-driven, innovative artificial intelligence applications that can be rapidly commercialized to the collective benefit of businesses, their consumers, and all associated…

Learn More About eCommerce Analytics Tools

What are eCommerce Analytics Tools?


Ecommerce analytics tools track and analyze the performance of online retailers. The software identifies which aspects of an eCommerce store are working well and which areas can be improved. It tracks consumers across eCommerce sites, capturing how they navigate and interact with them. This provides insights into purchasing habits and acts as input for mapping the customer journey.


The tools collect data on visitors, searches, sales, conversion rates, and cart abandonment rates. They identify the best customers, their shared characteristics, and how they were acquired. They note the most popular products and which products, and categories are trending. The tools pinpoint when customers are most active and the best times to introduce new products and offers. They provide pricing analytics and competitor analysis. The tools help fine-tune e-Merchandising, presenting the product in the most attractive way.


AI analytics powers personalization, engaging the customer by leveraging a customer’s viewing history to create personalized offers and discounts on specific products. It enables intelligent product recommendations by understanding a customer’s buying history and which products and product categories are often purchased together. AI and machine learning also contribute to price setting, inventory control, and fraud prevention.


These insights help increase sales and improve marketing, merchandising, procurement, inventory management, and supply chain operations.


Ecommerce Analytics tools are used by:

  • Business owners to monitor and improve their business

  • Inventory managers for fulfillment

  • Accountants to track costs and profitability

  • Marketers to understand which channels are most successful in driving traffic to the store and to determine which campaigns are most effective

  • Website developers to create an online store that maximizes usability and conversions


Ecommerce analytics tools integrate with:

  • Ecommerce platforms to capture information related to consumer website behavior and purchasing data

  • Marketing campaign software - to analyze their impact on eCommerce performance

  • Social media, chat, and product review sites to capture consumer sentiment

  • A/B testing tools to determine which iteration has the best conversion rates


Standalone eCommerce analytics tools are dedicated products focusing on online buying. Even though eCommerce analytics features are often included in general web analytics platforms, they often lack the advanced features that many standalone eCommerce analytics tools provide.


Ecommerce Analytics Tools Features


Most eCommerce analytics tools will provide the following features:


  • Real-time tracking

  • Captures data from multiple sources and devices

  • Captures consumer website behavior, customer acquisition, sales, and conversion data

  • Measures visitors, searches, sales, conversion rates, and cart abandonment rates

  • Traffic analysis and funnel measurements

  • Heat maps

  • Customer analytics – audience segmentation, characteristics of best customers, active times

  • Customer experience analytics

  • Personalization - product recommendations, cross-selling, discounts, and promotions

  • Sales analytics

  • Product performance – best sellers, weak sellers, product, and category trends

  • Pricing intelligence – supply, demand, discounting, and competitor analysis

  • Predictive analytics

  • Sentiment analytics

  • Supports marketing analytics, procurement, inventory management, and supply chain operations.

  • Fraud prevention

  • Integration with eCommerce platforms, marketing and social media tools, A/B testing tools, chat, and product review sites

  • Dashboards with KPI’s, analytics, and custom reporting



Ecommerce Analytics Tools Comparison


Consider the following when purchasing eCommerce analytical tools:


  • Features: Determine which of the many eCommerce analytical tools features are suitable for your purposes. What issues are you experiencing? Do you need an analytics tool that offers guidance on conversions, pricing, product performance, traffic funnels, or future demand? Select a tool that offers the features you need. Evaluate whether a general web analytics platform’s eCommerce analytical tool would be sufficient for your requirements.


  • Scope: Does your business have multiple eCommerce websites that require eCommerce analytics integration? Are they in different time zones, overseas, or conducting business in multiple countries and currencies? If so, there are eCommerce analytical tools that cater to those needs.



Pricing Information


Pricing is free for some entry-level eCommerce analytics tools and tools that are part of larger analytics suites such as Google analytics.


Pricing for paid products starts as low as $9 a month but can increase up to $500 or more a month depending on the features provided. Enterprise-level products usually require obtaining a price quote and can be dramatically higher. Some product pricing is based upon the number of visitors or sessions supported.


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Frequently Asked Questions

What do eCommerce analytics tools do?

Ecommerce analytics tools provide insights into the performance of an eCommerce website. They provide metrics on audience composition, customer acquisition and behavior, sales and conversions, and marketing campaign performance. By tracking consumer activity across an eCommerce website, the tools build a picture of what works well and what can be improved in an online business.

What are the benefits of using eCommerce analytics tools?

Some of the main benefits of using an eCommerce analytics platform include:

  • Increased Conversions, Sales, and Revenue through AI personalization, improved site usability, more effective marketing, understanding product demand, and pricing intelligence.
  • Cost Savings in inventory management, procurement, and supply chain operations supported by predictive analytics. Fraud reduction through abnormal transaction detection using AI.

What are the best eCommerce analytics tools?

How much do eCommerce analytics tools cost?

Pricing is free for some entry-level eCommerce tools and tools that are part of larger analytics suites.

Vendor pricing ranges from $9 a month to over $500 a month or more depending on the features provided. Enterprise-level products usually require obtaining a price quote and can be dramatically higher.