eCommerce Analytics Tools

eCommerce Analytics Tools Overview


Ecommerce analytics tools track and analyze the performance of online retailers. The software identifies which aspects of an eCommerce store are working well and which areas can be improved. It tracks consumers across eCommerce sites, capturing how they navigate and interact with them. This provides insights into purchasing habits and acts as input for mapping the customer journey.


The tools collect data on visitors, searches, sales, conversion rates, and cart abandonment rates. They identify the best customers, their shared characteristics, and how they were acquired. They note the most popular products and which products, and categories are trending. The tools pinpoint when customers are most active and the best times to introduce new products and offers. They provide pricing analytics and competitor analysis. The tools help fine-tune e-Merchandising, presenting the product in the most attractive way.


AI analytics powers personalization, engaging the customer by leveraging a customer’s viewing history to create personalized offers and discounts on specific products. It enables intelligent product recommendations by understanding a customer’s buying history and which products and product categories are often purchased together. AI and machine learning also contribute to price setting, inventory control, and fraud prevention.


These insights help increase sales and improve marketing, merchandising, procurement, inventory management, and supply chain operations.


Ecommerce Analytics tools are used by:

  • Business owners to monitor and improve their business

  • Inventory managers for fulfillment

  • Accountants to track costs and profitability

  • Marketers to understand which channels are most successful in driving traffic to the store and to determine which campaigns are most effective

  • Website developers to create an online store that maximizes usability and conversions


Ecommerce analytics tools integrate with:

  • Ecommerce platforms to capture information related to consumer website behavior and purchasing data

  • Marketing campaign software - to analyze their impact on eCommerce performance

  • Social media, chat, and product review sites to capture consumer sentiment

  • A/B testing tools to determine which iteration has the best conversion rates


Standalone eCommerce analytics tools are dedicated products focusing on online buying. Even though eCommerce analytics features are often included in general web analytics platforms, they often lack the advanced features that many standalone eCommerce analytics tools provide.


Top Rated eCommerce Analytics Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

eCommerce Analytics Products

(1-25 of 27) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Google Analytics

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close…

Hotjar
Customer Verified
Top Rated

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers…

Looker

Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.

Key Features

  • Customizable dashboards (62)
    83%
    8.3
  • Drill-down analysis (63)
    79%
    7.9
  • Report sharing and collaboration (64)
    78%
    7.8
Yotpo

Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-…

Twilio Segment

Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable…

Woopra

Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which…

Riskified
Customer Verified

Riskified, headquartered in Tel Aviv, helps businesses to realize the potential of eCommerce by making it safe, accessible, and frictionless. Their eponymous platform allows online merchants to create trusted relationships with their consumers. Leveraging machine learning that benefits…

Adobe Marketing Cloud

Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign'…

BetterCommerce

BetterCommerce is a headless commerce software platform for mid-market retailers who have outgrown their technology investments and would rather solve their pain points adopting a modular based approach as opposed to re-platforming, from the company of the same name headquartered…

G-data

G-data is a proprietary AI-powered business intelligence model software that brings a real-time, multi-platform integrated, advanced analytical SaaS solution for online businesses in China. G-data collects data from e-Commerce and social media platforms, sCRM, market and competitors…

DataWeave

DataWeave is a digital commerce analytics SaaS platform that enables consumer brands and retailers to grow revenue and margins across online channels, from the company headquartered in Bangalore. DataWeave's revenue optimization solutions help them expand market share and compete…

Adverity

Adverity is adata intelligence platform from the company of the same name in Vienna, designed to enable data-driven marketers to reduce complexity and deliver value, by translating data into actionable insight.

Putler

Putler is an analytics software that generates reports and insights that solve eCommerce reporting problems. Putler also aggregates all popular payment gateways, shopping platforms and Google analytics.

Nielsen assortment analytics

The assortment analytics platform is a cloud-based application incorporates real-time data with space-aware analytics and informs planograms that ensure each product within a category is allocated the optimal space needed to maximize its performance within physical and supply chain…

Octopus Analytics

Octopus Analytics is a Business Intelligence consultancy, empowering businesses to make smarter decisions by harnessing the power of data. The company helps individuals and teams on a path towards self-service business intelligence, by providing BI consulting and training.

Humcommerce

HumCommerce has created a platform that scales to customer needs. Some of the platform features are: 1. Heatmap: Make your content worthy to look by utilizing 'click data'​ from heat map. 2. Recording: Look what your visitors are doing on your website & solve any issues they might…

Easyinsights

A solution that provides cross-channel marketing reports from popular platforms - Facebook Ads, Google Ads etc on Google sheets and Data Studio. The user chooses data sources and columns (metrics & dimensions) to automate marketing reports. Categorized use-cases for a digital…

Emplifi Social Commerce Cloud

Emplifi's Social Commerce Cloud (including technology from the former Go In Store, acquired by Emplifi in September 2021) is a solution to increase social media sales by providing instantaneous shopping experiences natively within popular social shops like Facebook, Instagram, and…

Shoppingfeed

Shoppingfeed is a feed management solution that looks to boost product visibility across multiple eCommerce channels. The company also offers online sales strategy and advisory services for digital advertising campaigns. Shoppigfeed integrates with eCommerce marketplaces and channels…

Nextuple

Nextuple helps enterprises drive customer loyalty through excellence in fulfillment & post-purchase experiences.

ChannelApe

ChannelApe is a platform for Global eCommerce Operations. This platform provides direct analysis on consumer brands, ERP, inventory management , order management , 3PL, WMS and product information management.

mFilterIt mScanIt

The mScanIt Ecommerce Competitive Intelligence solution scans marketplaces to understand a Brand’s standing by conducting need-gap analysis across a product and its competition. It provides real-time market intelligence and offers dashboards for cross-department action. The solution…

DataFeedWatch

DataFeedWatch enables Merchants and Agencies to optimize their data feeds and campaign results for Google and 1,000+ other shopping channels in more than 50 countries. DataFeedWatch puts data feed optimization in the hands of the marketer, and provides detailed cost and revenue data…

Pattern

Pattern, headquartered in Lehi, Utah, provides a blend of marketplace analytics, product distribution, MAP compliance, and brand management to drive ecommerce acceleration for premium brands. The vendor's value proposition is that their brands experience measurable and repeatable…

Learn More About eCommerce Analytics Tools

What are eCommerce Analytics Tools?


Ecommerce analytics tools track and analyze the performance of online retailers. The software identifies which aspects of an eCommerce store are working well and which areas can be improved. It tracks consumers across eCommerce sites, capturing how they navigate and interact with them. This provides insights into purchasing habits and acts as input for mapping the customer journey.


The tools collect data on visitors, searches, sales, conversion rates, and cart abandonment rates. They identify the best customers, their shared characteristics, and how they were acquired. They note the most popular products and which products, and categories are trending. The tools pinpoint when customers are most active and the best times to introduce new products and offers. They provide pricing analytics and competitor analysis. The tools help fine-tune e-Merchandising, presenting the product in the most attractive way.


AI analytics powers personalization, engaging the customer by leveraging a customer’s viewing history to create personalized offers and discounts on specific products. It enables intelligent product recommendations by understanding a customer’s buying history and which products and product categories are often purchased together. AI and machine learning also contribute to price setting, inventory control, and fraud prevention.


These insights help increase sales and improve marketing, merchandising, procurement, inventory management, and supply chain operations.


Ecommerce Analytics tools are used by:

  • Business owners to monitor and improve their business

  • Inventory managers for fulfillment

  • Accountants to track costs and profitability

  • Marketers to understand which channels are most successful in driving traffic to the store and to determine which campaigns are most effective

  • Website developers to create an online store that maximizes usability and conversions


Ecommerce analytics tools integrate with:

  • Ecommerce platforms to capture information related to consumer website behavior and purchasing data

  • Marketing campaign software - to analyze their impact on eCommerce performance

  • Social media, chat, and product review sites to capture consumer sentiment

  • A/B testing tools to determine which iteration has the best conversion rates


Standalone eCommerce analytics tools are dedicated products focusing on online buying. Even though eCommerce analytics features are often included in general web analytics platforms, they often lack the advanced features that many standalone eCommerce analytics tools provide.


Ecommerce Analytics Tools Features


Most eCommerce analytics tools will provide the following features:


  • Real-time tracking

  • Captures data from multiple sources and devices

  • Captures consumer website behavior, customer acquisition, sales, and conversion data

  • Measures visitors, searches, sales, conversion rates, and cart abandonment rates

  • Traffic analysis and funnel measurements

  • Heat maps

  • Customer analytics – audience segmentation, characteristics of best customers, active times

  • Customer experience analytics

  • Personalization - product recommendations, cross-selling, discounts, and promotions

  • Sales analytics

  • Product performance – best sellers, weak sellers, product, and category trends

  • Pricing intelligence – supply, demand, discounting, and competitor analysis

  • Predictive analytics

  • Sentiment analytics

  • Supports marketing analytics, procurement, inventory management, and supply chain operations.

  • Fraud prevention

  • Integration with eCommerce platforms, marketing and social media tools, A/B testing tools, chat, and product review sites

  • Dashboards with KPI’s, analytics, and custom reporting



Ecommerce Analytics Tools Comparison


Consider the following when purchasing eCommerce analytical tools:


  • Features: Determine which of the many eCommerce analytical tools features are suitable for your purposes. What issues are you experiencing? Do you need an analytics tool that offers guidance on conversions, pricing, product performance, traffic funnels, or future demand? Select a tool that offers the features you need. Evaluate whether a general web analytics platform’s eCommerce analytical tool would be sufficient for your requirements.


  • Scope: Does your business have multiple eCommerce websites that require eCommerce analytics integration? Are they in different time zones, overseas, or conducting business in multiple countries and currencies? If so, there are eCommerce analytical tools that cater to those needs.



Pricing Information


Pricing is free for some entry-level eCommerce analytics tools and tools that are part of larger analytics suites such as Google analytics.


Pricing for paid products starts as low as $9 a month but can increase up to $500 or more a month depending on the features provided. Enterprise-level products usually require obtaining a price quote and can be dramatically higher. Some product pricing is based upon the number of visitors or sessions supported.


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Frequently Asked Questions

What do eCommerce analytics tools do?

Ecommerce analytics tools provide insights into the performance of an eCommerce website. They provide metrics on audience composition, customer acquisition and behavior, sales and conversions, and marketing campaign performance. By tracking consumer activity across an eCommerce website, the tools build a picture of what works well and what can be improved in an online business.

What are the benefits of using eCommerce analytics tools?

Some of the main benefits of using an eCommerce analytics platform include:

  • Increased Conversions, Sales, and Revenue through AI personalization, improved site usability, more effective marketing, understanding product demand, and pricing intelligence.
  • Cost Savings in inventory management, procurement, and supply chain operations supported by predictive analytics. Fraud reduction through abnormal transaction detection using AI.

What are the best eCommerce analytics tools?

How much do eCommerce analytics tools cost?

Pricing is free for some entry-level eCommerce tools and tools that are part of larger analytics suites.

Vendor pricing ranges from $9 a month to over $500 a month or more depending on the features provided. Enterprise-level products usually require obtaining a price quote and can be dramatically higher.