Lotame Review - Definitely recommend!
September 22, 2016
Lotame Review - Definitely recommend!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Lotame
We use Lotame as a DMP to gather behaviours from our publishers, which in turn, we can translate into sellable audiences across our direct and programmatic businesses.
- Lotame has a very intuitive UI allowing easy creation, segmentation, and exports to various partner vendors.
- The account management team are very knowledgeable and friendly.
- Their timely response makes their support team a pleasure to work with in escalating and resolving issues in an efficient manner.
- Training sessions for new starters.
- We've seen an overall uplift of rich data segments at our disposal for RFPs
There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux.
They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.