Lotame Review - Definitely recommend!
September 22, 2016

Lotame Review - Definitely recommend!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Lotame

We use Lotame as a DMP to gather behaviours from our publishers, which in turn, we can translate into sellable audiences across our direct and programmatic businesses.

Pros

  • Lotame has a very intuitive UI allowing easy creation, segmentation, and exports to various partner vendors.
  • The account management team are very knowledgeable and friendly.
  • Their timely response makes their support team a pleasure to work with in escalating and resolving issues in an efficient manner.

Cons

  • Training sessions for new starters.
  • We've seen an overall uplift of rich data segments at our disposal for RFPs
There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux.
They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
Well suited - An audience based brief for direct sales, we can either extend or enrich our data with the array of branded data providers Lotame offers.

Lotame Feature Ratings

9.7
Collection of first-party data
9
Collection of third-party data
10
Access to Third-party Data Providers
10
8.3
Audience taxonomy
8
Tag Management
9
Data Analysis Dashboard
8
9.5
Data Transfer
10
DSP integration
9
8.5
Campaign Analytics
8
Audience Analytics
9

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