The best platform for data
March 14, 2020

The best platform for data

Samantha Anis, CPA, CMA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Lotame

Lotame is being used in targeting a specific audience for better campaign delivery.

Pros

  • It helped us reach a better audience for the campaign
  • It helped us reached the KPI set by clients
  • It helped targeted better audience and improve campaign performance

Cons

  • Data is not sure if updated
  • It helped reached better campaign performance
  • Targeted the right audience
  • Good conversion
Lotame has been an excellent partner with MMP

Do you think Lotame delivers good value for the price?

Yes

Are you happy with Lotame's feature set?

Yes

Did Lotame live up to sales and marketing promises?

Yes

Did implementation of Lotame go as expected?

I wasn't involved with the implementation phase

Would you buy Lotame again?

Yes

Lotame is suited well in getting better performance on a campaign.

Lotame Feature Ratings

6.3
Collection of first-party data
6
Collection of third-party data
9
Access to Third-party Data Providers
4
7.7
Audience taxonomy
7
Tag Management
8
Data Analysis Dashboard
8
6.0
Data Transfer
5
DSP integration
7
6.5
Campaign Analytics
6
Audience Analytics
7

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