TrustRadius Insights
Valuable Audience Insights: Many users have found the platform's ability to show different affinities of audience segments to be a …
Overview
What is Lotame?
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).
Recent Reviews
Popular Features
- Data Analysis Dashboard (8)8.080%
- Audience taxonomy (8)7.070%
- Collection of first-party data (8)6.060%
- Access to Third-party Data Providers (8)4.040%
Pricing
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What is Lotame?
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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What is Lotame?
Lotame Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).
Reviewers rate Collection of third-party data highest, with a score of 9.
The most common users of Lotame are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(15)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
Valuable Audience Insights: Many users have found the platform's ability to show different affinities of audience segments to be a valuable feature. This has allowed them to understand their target audiences better and tailor their campaigns accordingly.
Easy Audience Segmentation: The ease of creating and customizing audience segments has been appreciated by several reviewers. This convenience has made it simple for them to target specific audiences, resulting in more effective advertising strategies.
Insightful Reporting Features: The reporting features provided by the platform have received praise from multiple users. These features offer valuable insights into audience segments and media performance, enabling users to optimize their campaigns for better results.
Confusing Organization of Campaign Data: Several users have found the organization of campaign data and tags to be perplexing, particularly for first-time users. The lack of clear categorization and intuitive navigation has been a source of frustration.
Lack of Updated Data and Dashboard Improvements: Users have expressed their need for improvements on the dashboard to provide a quicker overview of segment statistics. Some reviewers have also mentioned that the data may not be updated in real time, which hinders their ability to make timely decisions based on accurate information.
Limited Visualization in UI and Handling of Third-Party Partners: Multiple users have suggested that there should be more visualization options in the user interface UI to enhance data understanding. Additionally, some customers have raised concerns about the platform's ability to effectively handle integrations with third-party partners, leading to complications and inefficiencies in collaborative campaigns.
Attribute Ratings
Reviews
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December 12, 2017
Lotame - a great DMP to handle your audience management
We are a sales house and responsible for more than 300 online publishers. To better monetize this business we create audiences based on this data. We created base segments but also have the opportunity to create customized segments.
We use these audiences to create data driven products for advertisers. Our campaign planning department uses the segments to optimize their online campaigns. In both cases the segments help to better monetize the inventory.
But we also use Lotame to get insights on our publisher base. Besides being part of our product, Lotame also helps us to monitor our data potential and help Sales and Product Management to better understand monetizing potential, as well as getting alerted if data flows stops or become too low or if other things look strange. So we could also detect fraud traffic on an early stage.
We use these audiences to create data driven products for advertisers. Our campaign planning department uses the segments to optimize their online campaigns. In both cases the segments help to better monetize the inventory.
But we also use Lotame to get insights on our publisher base. Besides being part of our product, Lotame also helps us to monitor our data potential and help Sales and Product Management to better understand monetizing potential, as well as getting alerted if data flows stops or become too low or if other things look strange. So we could also detect fraud traffic on an early stage.
- Very good client service and hands on support. Good online training platforms & know how centers.
- Transparent and easy way to create audiences and manage the audiences in the platform.
- Encouraging their clients to share experiences and so get stronger.
- Improvements on dashboard for quicker overview on segment statistics (more visualization).
- 3rd party handling with cross device partners more open.
95%
9.5
83.33333333333334%
8.3
90%
9.0
70%
7.0
- Positive impact on our transparency on our publishers. Help to better understand them.
- Positive impact on audience monetization. By doing the data management in-house we also have a bigger credibility with our clients.
- Positive impact on our product development: Getting more audience products on the way.
- Not yet solved: Issue on Cross Device but on its way.
We had a list of more than 9 different DMP solutions which we evaluated on different criterias relevant for our business, such as Business Alignement & Pricing, Segment Sharing / Data Selling, 1st Party Data Collection & Storage, 3rd Party Data Integration, Reports / Exports / Forecasting, Customer Service and Roadmap, Audience Building, Additional Features (e.g. Prediction), Data Security, Multi-Plattform Links (SSPs and DSPs, also new channels like Radio...). Based on a scoring table we found Lotame as the best fit to our requirements.
December 08, 2017
A leader in the DMP field
We use Lotame to better track and reach our audience, and learn more about them in the process. It allows us to create more specific user segments and serve them more relevant media than with our usual media tools. As a marketing agency, we use Lotame as part of our suite of media tools to better serve our clients.
- Its ability to show different affinities of audience segments
- Creating and customizing audience segments
- Great reporting features to help learn more about audience segments and media performance
- The user interface is usable, but could use some improvements
- Organizing campaign data and tags is completely up to you as the user, which while very flexible, can be confusing to first time users
80%
8.0
83.33333333333334%
8.3
90%
9.0
80%
8.0
- By using Lotame, we've been able to ensure that each ad impression served is relevant to the user
- We have been able to greatly expand our audience segments through the use of third-party data
Having used other DMPs, I would consider Lotame to be a leader in the field. The full control and flexibility of tagging and creating a taxonomy within the system allows more granular reporting. Lotame's usage of affinities to help identify interest segments is also something that stands out from other DMPs.
September 14, 2017
Lotame Rocks
We use Lotame to better understand who is using our site so that our advertisers can reach an audience that is more likely to interact with their product/service (whether it be on our site or across the Web).
Lotame is being used primarily by two departments, sales and marketing, but the data it pulls affects decision making all along through the company.
The business problem that was being addressed is that we had no real way to create audience segments on our site, to find out anything better than our own limited analytics or what a survey could tell us. This provides a lot of substance when we talk about who is using our site.
Lotame is being used primarily by two departments, sales and marketing, but the data it pulls affects decision making all along through the company.
The business problem that was being addressed is that we had no real way to create audience segments on our site, to find out anything better than our own limited analytics or what a survey could tell us. This provides a lot of substance when we talk about who is using our site.
- Ease of use - Set up was straightforward; Exporting Data to our ad server, DSP, Twitter, etc., is one click; building audiences using is fast and there is a huge amount of resources I can put towards audience building.
- Customer Service is out of this world, Lotame worked with us to find a program that would train us up, help us out and make us feel confident in our ability to use the platform. And if we have a question or problem, we've found that support is quick to respond and amazingly helpful.
- We have a seat with Lotame's DSP - Lotame is helping us train up on that platform as well.
- So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
96.66666666666666%
9.7
60%
6.0
100%
10.0
90%
9.0
- We're winning direct media campaigns that we would never have won without Lotame's ability to segment the audience, full stop.
- Oracle DMP (Bluekai), Krux and Origin DMP
Both BlueKai and Krux offered a lot of the same services as Lotame, but their pricetag put them well out of our range. In fact, we were told flat out by one DMP, "unless you have >100MM page views a month, it's not worth talking to us".
Lotame offered the most service at the best price.
Lotame offered the most service at the best price.
September 22, 2016
Lotame Review - Definitely recommend!
Score 10 out of 10
Vetted Review
Verified User
We use Lotame as a DMP to gather behaviours from our publishers, which in turn, we can translate into sellable audiences across our direct and programmatic businesses.
- Lotame has a very intuitive UI allowing easy creation, segmentation, and exports to various partner vendors.
- The account management team are very knowledgeable and friendly.
- Their timely response makes their support team a pleasure to work with in escalating and resolving issues in an efficient manner.
- Training sessions for new starters.
96.66666666666666%
9.7
83.33333333333334%
8.3
95%
9.5
85%
8.5
- We've seen an overall uplift of rich data segments at our disposal for RFPs
There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux.
They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.