Lotame Rocks
September 14, 2017

Lotame Rocks

Jim Cairl | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Lotame

We use Lotame to better understand who is using our site so that our advertisers can reach an audience that is more likely to interact with their product/service (whether it be on our site or across the Web).

Lotame is being used primarily by two departments, sales and marketing, but the data it pulls affects decision making all along through the company.

The business problem that was being addressed is that we had no real way to create audience segments on our site, to find out anything better than our own limited analytics or what a survey could tell us. This provides a lot of substance when we talk about who is using our site.
  • Ease of use - Set up was straightforward; Exporting Data to our ad server, DSP, Twitter, etc., is one click; building audiences using is fast and there is a huge amount of resources I can put towards audience building.
  • Customer Service is out of this world, Lotame worked with us to find a program that would train us up, help us out and make us feel confident in our ability to use the platform. And if we have a question or problem, we've found that support is quick to respond and amazingly helpful.
  • We have a seat with Lotame's DSP - Lotame is helping us train up on that platform as well.
  • So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
  • We're winning direct media campaigns that we would never have won without Lotame's ability to segment the audience, full stop.
Both BlueKai and Krux offered a lot of the same services as Lotame, but their pricetag put them well out of our range. In fact, we were told flat out by one DMP, "unless you have >100MM page views a month, it's not worth talking to us".

Lotame offered the most service at the best price.
Lotame is great solution for a mid-sized company that is big enough to have constant, consistant audience; needs to understand the needs/want of that base (both for itself and its advertisers), and needs to be mindful of the price tag (of the DMPs we researched, they were far and away the most willing to meet our budgets).

Lotame Feature Ratings

Collection of first-party data
Collection of third-party data
Access to Third-party Data Providers
Audience taxonomy
Tag Management
Not Rated
Data Analysis Dashboard
Data Transfer
DSP integration
Audience Analytics