Why MailChimp is the Leading Email Marketing Software

Along with the fact that MailChimp is an awesome product, it is also not ideal to jump from one email marketing tool to another. While it has some faults, the pros definitely outweigh the cons, especially for anybody trying to launch there email marketing in a timely fashion. I use MailChimp for many different types of businesses.

UPDATE: My biggest knock on MailChimp was their marketing automation, which they have since added to the product since my initial review. Whether you are sending newsletters to your list of 100 or automated emails to your list of 100,000, MailChimp can handle it all!

While they could improve some of their marketing automation to compete with more robust solutions such as Pardot and Customer.io, they provide an extremely valuable solution for email marketing. It's extremely easy to get up and running with automated email campaigns or 1-off emails to specific groups of people. Plus, the analytics that they provide and ease of use throughout the product are why MailChimp is the go to solution.

They have instant chat, which is something I put a lot of value on, as I work very odd hours at times.