a playful brand makes email marketing fun
November 23, 2013

a playful brand makes email marketing fun

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction

Pros

  • User experience is favorable.
  • Interface is simple and sleek.
  • Understandable for non-technical users.
  • Easy management of company marketing materials, i.e., lists, campaigns (previous and current).

Cons

  • They should offer a call center where you can talk to someone over the phone.
  • If there are issues with a campaign after it launches, it's sometimes difficult for them to troubleshoot what actually went wrong.
  • Addressing cross browser concerns and various email provider inconsistencies.
  • Positive tool for brand awareness.
  • Positive tool for internal and client marketing.
  • No negative impact has been noticed.
It really depends on what our executives want to use and at the moment Mailchimp is working. It is affordable and efficient and has an easy and accessible platform. I think the Mailchimp brand name and logo is a little kitschy and cute for high level business, but on the other hand it is refreshing to see the playfulness of the brand -- it takes the serious factor and anxiety out of email marketing in my experience.
Yes, I recommend their platform. You need to familiarize yourself with the platform and read through their extensive information on all of their online forums. You need to hunt for answers.

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