Practical & Efficient Email and Automation Software
June 06, 2024

Practical & Efficient Email and Automation Software

Ash Shenker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Legacy Plan

Overall Satisfaction with Mailchimp

Mailchimp allows us to communicate with prospective students on a mass scale, as well as develop personalised 1:1 Lead Nurture campaigns. Through the use of integrations, it has streamlined our marketing and sales processes, allowing the team to focus on the quality of their dialogue with leads.

Pros

  • Easy-to-use drag and drop campaign builders
  • Ability to automate lead nurture campaigns
  • Helpful reporting tools to guage campaign performance
  • Data integration with other platforms

Cons

  • Better contact/list management
  • Option to permanently unsubscribe a contact from all lists
  • Streamline the features, which can be confusing to understand
  • Increased audience engagement by more than 50%
  • Streamlined data flow, significantly reducing manual entry
  • Comprehensive optimisation of campaigns, improving open/click rates
Mailchimp has allowed us to scale our communication strategy to reach more leads with more more email over a longer period of time. This automation has ensured our businesses remains front of mind with customers and helped generate additional conversions.

It's integrations have also allowed us to better connect and leverage our extensive database.

Do you think Intuit Mailchimp delivers good value for the price?

Yes

Are you happy with Intuit Mailchimp's feature set?

Yes

Did Intuit Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Intuit Mailchimp go as expected?

Yes

Would you buy Intuit Mailchimp again?

Yes

Mailchimp has allowed us to automate email campaigns to our database, reach large groups of leads through mass emails and customise content to specific audiences.

It is an easy-to-use platform and is helpful in producing quick, design-friendly communication

The reporting also provides insight into which content performs better than others and supports optimisation efforts.

Intuit Mailchimp Feature Ratings

7.0
WYSIWYG email editor
7
Dynamic content
5
Ability to test dynamic content
5
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
8
List management
7
Triggered drip sequences
9
Lead Management ()
Not Rated
8.0
Calendaring
8
Event/webinar marketing
Not Rated
6.5
Social sharing and campaigns
6
Social profile integration
7
7.5
Dashboards
7
Standard reports
8
Custom reports
Not Rated
7.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Third-party software integrations
7

Comments

  • Rachel Robocker | TrustRadius Reviewer
    Rachel Robocker
    (Vendor Representative) commented 2 years ago
    Thank you for the feedback! We'll be sure to pass along your specific mentions about contact management.

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