#1 most frequent
United States of America
35.9%299,236 installations of 834,121
What is Intuit Mailchimp?
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
Categories & Use Cases
Media
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Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.
Top Performing Features
Lead scoring and grading
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
Category average: 8.1
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 8.1
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.2
Areas for Improvement
Calendaring
The software helps users maintain a calendar of all marketing activities.
Category average: 7.3
Lead nurturing automation
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
Category average: 8.5
Customizability
Users can customize their instance with features like custom fields and custom objects.
Category average: 7.7
Who Buys & Uses Intuit Mailchimp
#1 most frequent
Professional, Scientific, and Technical Services
9.9%82,678 installations of 834,121
“Time Savings to multiple clients”
#2 most frequent
Information
4.5%37,469 installations of 834,121
“Very easy to integrate in third apps which saves time.”
#3 most frequent
Other Services (except Public Administration)
4.5%37,182 installations of 834,121
“Time savings for our staff members as they become more familiar with the product and tools.”
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
9.6%80,062 installations of 834,121
#3 most frequent
Germany
5.6%46,529 installations of 834,121
Pros
- Intuitive interface and ease of use for campaign creation
- Robust email builder and design tools for content creation
- Detailed reporting and analytics for campaign performance
Cons
- Pricing structure escalates significantly with subscriber list growth
- Limitations in design flexibility and advanced customization options
- User interface and navigation can be complex or challenging for some
Ease of use is high with cross-functional abilities.
Use Cases and Deployment Scope
It allows you to reach out to our customer base and discuss updates, sales, education, and much more. I am grateful to have reached out to them and to have gained brand loyalty in the process. It helps us truly connect, not just sell. I can segment my audiences and decide who I want to send communications to.
Pros
- Automation
- Personalization
Cons
- I would like more customization.
- Also, more segmentation education.
- Lastly, SMS integration ability.
Return on Investment
- Helped us get more customer interaction.
- Marketing directly to consumers has been great.
- Some emails go to spam which is confusing.
Usability
Other Software Used
Shopify, //Commerce
Best email marketing software out right now.
Use Cases and Deployment Scope
Our open rates weren't ideal with other email marketing software, but Mailchimp has since fixed that, thankfully. They also make audiences much easier to target. We've also been using their form function lately, which has helped us tremendously since leaving HubSpot. Overall, their design capabilities and deliverability rates have greatly improved our email marketing strategy.
Pros
- The email design functions are intuitive and allow for easy customization.
- Their tagging system helps us segment emails more effectively for better content for different audiences.
- The new form function has helped us to collect more demo requests.
Cons
- The forms could be more customizable.
- I wish it were easier to consolidate different tags into one large audience.
Return on Investment
- Improved delivery rate.
- Better segmentation.
- Better design capabilities.
Usability
Alternatives Considered
Campaign Monitor by Marigold, Constant Contact and HubSpot Marketing Hub
Other Software Used
Pipedrive, Jotform, WordPress
Feature Rich Multi-channel Marketing Tool
Use Cases and Deployment Scope
We use it to manage our Email Campaigns and use Automation to remind customers about purchases they did and to interact with customers who have added products to cart but did not buy those. We do use it for followup email where customers bought our products and are using then we contact them for further offers and upsells. Also, we manage multiple lists of our customers through this platform.
Pros
- Contact List Management
- Automation
- Integration with other SaaS based softwares
- Provide API which is easy to integrate
Cons
- It seems a bit expensive as compared to competition
- Customer support is good but still has room for improvement
- Their AI feature needs improvement
Return on Investment
- It had a great impact, especially with follow-up campaigns, which brought customers back to our business
- We could analyse the customers' patterns with email campaign reports they have, which also had a great impact to improve the marketing campaigns, which ultimately resulted in improved revenue
- The marketing team became so efficient with the use of the page templates for email campaigns, which again was a huge plus and quick to create any campaign
Usability
Alternatives Considered
ActiveCampaign
Other Software Used
ActiveCampaign
Mailchimp great tool not only for emails but automation websites and audiences
Use Cases and Deployment Scope
We have used Intuit Mailchimp for email marketing, automation and A/B testing in our communications. We are in the process of integrating to our CRM creating landing pages for lead generation. Also we are debating if we implement SMS as well since we want one platform to concentrate all our efforts.
Pros
- user friendly creative tools
- content optimizer
- drag and drop is amazing
- delivery rates
Cons
- Rigid email builder
- sometime time loading
- switch a/b testing in the middle of the campaign
Return on Investment
- Improve delivery rates
- ease of use for small marketing team
- multichannel in one platform
Usability
Alternatives Considered
Constant Contact
Other Software Used
Canva, Zapier
Intuit Mailchimp is best solution for my growing business
Use Cases and Deployment Scope
A majority of our clients are retainer-based. However, we do take on short-term projects, and some of these clients may not fully understand the breadth of what we do. We use Intuit Mailchimp campaigns to upsell existing clients and re-engage former clients through educational content, company updates, and industry news.
Pros
- User-friendly platform.
- Scalable solutions.
- I see Intuit Mailchimp as a consistent and trusted brand. It's one of the first and although the brand has obviously evolved over the years, I still think of it as a go-to platform for email marketing.
Cons
- More templates.
- An easier way to make edits across desktop and mobile view.
Return on Investment
- Intuit Mailchimp provides valuable insight into which clients are engaging with us the most and how we can tailor our messaging.
- We've seen an increase in follow-up from former clients since launching our monthly newsletter via Intuit Mailchimp.
- We're making more informed decisions about sales outreach by segmenting our lists and reviewing key metrics.
Usability
Alternatives Considered
Prowly, Jotform, HubSpot CRM and Constant Contact
Other Software Used
Canva, Coveragebook, WordPress
