Marketo is pretty good, needs better analytics
February 08, 2018

Marketo is pretty good, needs better analytics

Sarah Mayer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Lead Management Solution

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is being used mainly by our Marketing department and enables the Sales department. We use it mainly for email marketing and tracking intent data activity. We also use the Analytics tool to measure how our emails are performing, we pass activity data to Salesforce, and we analyze our Blog activity.

Pros

  • Lead segmentation, dynamically placing contacts in appropriate groups
  • Email marketing automated workflows
  • Tracking web activity

Cons

  • Inbound strategy
  • Analytics is very basic, needs more capabilities without buying a whole separate platform
  • Tracking where leads come from
  • Lead Management
  • Prospecting / New Business
Our goal as a marketing team is to increase the amount of new business we can pass over to Sales. We do this by using buyer intent data and applying it to our segmented email campaigns. We also use it to manage our lead database and segment our communications better.
We're actively looking.
25,000 to 100,000
B2B
It's best for mid-to-large businesses who utilize email marketing heavily. In conjunction with Salesforce, you can get great insights into your database. I would not recommend this product for small businesses, as it can be quite robust.

Adobe Marketo Engage Feature Ratings

9.3
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
10
Mobile optimization
Not Rated
Email deliverability reporting
6
List management
9
Triggered drip sequences
10
8.5
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
4
Automated sales alerts and tasks
10
9.5
Calendaring
10
Event/webinar marketing
9
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
3.0
Dashboards
Not Rated
Standard reports
3
Custom reports
Not Rated
6.5
API
4
Role-based workflow & approvals
10
Customizability
2
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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