Marketo is pretty good, needs better analytics
February 08, 2018
Marketo is pretty good, needs better analytics
Score 8 out of 10
Vetted Review
Verified User
Software Version
Lead Management Solution
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo is being used mainly by our Marketing department and enables the Sales department. We use it mainly for email marketing and tracking intent data activity. We also use the Analytics tool to measure how our emails are performing, we pass activity data to Salesforce, and we analyze our Blog activity.
- Lead segmentation, dynamically placing contacts in appropriate groups
- Email marketing automated workflows
- Tracking web activity
- Inbound strategy
- Analytics is very basic, needs more capabilities without buying a whole separate platform
- Tracking where leads come from
- Lead Management
- Prospecting / New Business
Our goal as a marketing team is to increase the amount of new business we can pass over to Sales. We do this by using buyer intent data and applying it to our segmented email campaigns. We also use it to manage our lead database and segment our communications better.
We're actively looking.
25,000 to 100,000