Best Tool for Marketing Automation
February 09, 2018
Best Tool for Marketing Automation
Score 8 out of 10
Vetted Review
Verified User
Software Version
Email Marketing Solution
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo has been integral is helping our organization effectively utilize marketing automation to target prospects and engage customers. Through Marketo, we have been able to see an increase in our click through rate as well as increased web traffic to our site. Marketo is also a huge part of the success of our sales team through using the Sales Insight functionality to stay engaged with their customers and stay up to date on the latest solution offerings.
- Marketing Automation
- Analytics
- Lead Database
- Sales Engagement
- Accessibility
- Ease of use
- Downtime
- Product Launches
- Cross-Sell
- Lead Management
We use Marketo to drive traffic to our website, as well as inform customers and prospects of new products and solutions that we are promoting, in addition to identifying opportunities where we may be lacking.
I had previously using MailChimp as a marketing automation tool and there is no comparison in the sheer strength of Marketo's capabilities, especially the analytics data that we can access with Marketo and how the lead information from Marketo helps the sales team to identify new opportunities or cross-sell.
250,000 to 1 million