A perfect marketing automation platform for mid-size businesses looking to grow!
March 21, 2019
A perfect marketing automation platform for mid-size businesses looking to grow!
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Marketo
The Marketing, Sales and Data teams in my division implemented Marketo for its marketing automation and analytics capabilities. Initially, we used the platform for internal communications while we became more comfortable with the user interface, and we eventually began using this to reach more than 60k global telecommunications customers and prospects. It allowed us to communicate quickly and efficiently using its predefined email templates - or for more complex communications, we could customize our own templates using its drag and drop functionality. And since we have such a diverse customer base, we were able to easily segment our audience so that we could serve them only relevant content. Since I was on the data team, I spent most of my time using the analytics dashboards and reports, which were extremely intuitive. I could see at a glance where our leads were coming from, and which touchpoints impacted prospective clients during their user journey.
- The predefined email templates were so easy to use, and they allowed us to hit the ground running once we had access to the platform.
- Marketo offers an impressive number of integration partners, which allowed all of our systems to work together seamlessly.
- Analytics tools were so simple to use - and I was able to configure automatic reports that went directly to key members of the team to keep everyone aligned.
- The Marketo community is a wonderful wealth of knowledge for new users and experienced users alike.
- At times, the user interface felt a bit clunky, primarily when using drag and drop functionality (which is great!) - it just wasn’t as cohesive as you’d expect.
- Our sales team would often request a way to group leads by account manager, and there didn’t seem to be an easy way of filtering by the user.
- Smart lists can cause the system to run a bit slow at times.
- Upsell
- Lead Management
- Prospecting / New Business
We tried to upsell existing customers on added or expanded packages that may be suitable for them. We also used the platform to prospect new businesses to expand our customer base, particularly in emerging markets.
Marketo was a perfect choice at the time - we were new to marketing automation and this allowed us to create a presence for ourselves and measure our progress. We only switched to Eloqua once we had grown beyond Marketo‘s capabilities and needed a more robust platform.
25,000 to 100,000