Marketo... great if you know what you're doing
March 03, 2021
Marketo... great if you know what you're doing
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
- Marketo Web Personalization
- Marketo ABM
Overall Satisfaction with Adobe Marketo Engage
Marketo is used as our complete tracking system for customer and prospects. It's also the go between for Salesforce. Specifically, it's used by the BDRs in Salesforce to track prospects engagements and get alerts as to their activity, Account Execs as a tracker to see what their prospects in the pipeline are doing, and by marketing to push out marketing emails.
Pros
- Track prospects across website
- Pushes out emails
- Great go-between with Salesforce
Cons
- Templates are clunky for emails and hard to use
- Marketo templates are not compatible with all email systems
- The learning curve is steep
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
We use Marketo to tell us exactly what's happening with someone. Where they are, what they're doing, and where they've been. We are trying to use it not only as a tracker, but also for an email system. Marketo does well with both... if you know what you are doing.
Marketo was already in place when I started here.
25,000 to 100,000
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