Marketo - the number one choice for B2B MAP
March 03, 2021
Marketo - the number one choice for B2B MAP
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo Sales Insight
Overall Satisfaction with Marketo
We've bought Marketo to replace our current MAP. It's being used by the entire organisation, although primarily marketing, for managing all inbound activity and executing most of our outbound activity. Automation is a big part of the reason we purchased Marketo, but there are many reasons, including integrations, ease of use, analytics, etc.
- Marketing automation at scale.
- Ease of use.
- Email marketing.
- Analytics.
- User interface.
- Sync with external db.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
Using a combination of native or easy to build integrations with Marketo and email nurturing, our goal is to nurture and increase lead conversion, upsell and cross-sell.
Marketo is far superior to these tools and Eloqua (which it wouldn't let me select). It's easier to use, has far more flexibility and the sync with SFDC is far superior.
100,000 to 250,000