Marketo - the number one choice for B2B MAP
March 03, 2021

Marketo - the number one choice for B2B MAP

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo Sales Insight

Overall Satisfaction with Marketo

We've bought Marketo to replace our current MAP. It's being used by the entire organisation, although primarily marketing, for managing all inbound activity and executing most of our outbound activity. Automation is a big part of the reason we purchased Marketo, but there are many reasons, including integrations, ease of use, analytics, etc.

Pros

  • Marketing automation at scale.
  • Ease of use.
  • Email marketing.

Cons

  • Analytics.
  • User interface.
  • Sync with external db.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Using a combination of native or easy to build integrations with Marketo and email nurturing, our goal is to nurture and increase lead conversion, upsell and cross-sell.
Marketo is far superior to these tools and Eloqua (which it wouldn't let me select). It's easier to use, has far more flexibility and the sync with SFDC is far superior.
100,000 to 250,000
B2B
Marketo is perfectly suited to mid-market and enterprise B2B organisations. It would still do a good job with B2c but you're likely to be choosing a dedicated B2C platform if that's your primary goal.

Adobe Marketo Engage Feature Ratings

8.6
WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
8
Landing pages
8
A/B testing
7
Mobile optimization
9
Email deliverability reporting
7
List management
10
Triggered drip sequences
9
9.5
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
10
7.0
Calendaring
5
Event/webinar marketing
9
9.0
Social sharing and campaigns
9
Social profile integration
9
7.3
Dashboards
8
Standard reports
7
Custom reports
7
9.5
API
10
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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