Adobe Marketo Engage, perfect for B2B
February 10, 2022

Adobe Marketo Engage, perfect for B2B

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization

Overall Satisfaction with Adobe Marketo Engage

We implemented Adobe Marketo Engage in different clients with different needs. Adobe Marketo Engage is a tool with easy adaptation to the casuistry of the companies, with a friendly environment. It is true that it requires a learning process and it is essential that the company is clear about its objective with the tool. Otherwise, we can find ourselves with a failure of expectations, between what the tool can do and what the company expects.

Pros

  • CRM integration.
  • Lead Management.
  • Easy to use interface.

Cons

  • Email and landing page personalization is very limited if you don't know Velocity, HTML, and CSS.
  • Possibility to work with files (import/export).
  • Analytics dashboards could be built out more.
  • Very positive impact.
Adobe Marketo Engage is focused on B2B and marketers and ACC is focused on B2C and needs programmers.
For B2B companies Adobe Marketo Engage is a perfect tool, even for small B2C companies. It does not require a large team to implement it. It is true that it takes time to learn many tricks of the tool, but you can build campaigns very quickly. I would not recommend Marketo for large B2C companies, they would find many limitations (especially with databases, segmentation, and personalization).

Adobe Marketo Engage Feature Ratings

5.9
WYSIWYG email editor
5
Dynamic content
7
Ability to test dynamic content
7
Landing pages
3
A/B testing
7
Mobile optimization
3
Email deliverability reporting
7
List management
8
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
5.0
Social sharing and campaigns
5
6.7
Dashboards
8
Standard reports
8
Custom reports
4
8.8
API
9
Customizability
6
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10

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