Adobe Marketo Engage, perfect for B2B
February 10, 2022
Adobe Marketo Engage, perfect for B2B
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
Overall Satisfaction with Adobe Marketo Engage
We implemented Adobe Marketo Engage in different clients with different needs. Adobe Marketo Engage is a tool with easy adaptation to the casuistry of the companies, with a friendly environment. It is true that it requires a learning process and it is essential that the company is clear about its objective with the tool. Otherwise, we can find ourselves with a failure of expectations, between what the tool can do and what the company expects.
- CRM integration.
- Lead Management.
- Easy to use interface.
- Email and landing page personalization is very limited if you don't know Velocity, HTML, and CSS.
- Possibility to work with files (import/export).
- Analytics dashboards could be built out more.
- Very positive impact.
Adobe Marketo Engage is focused on B2B and marketers and ACC is focused on B2C and needs programmers.