Mautic is a solid small team player
January 14, 2019
Mautic is a solid small team player
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Mautic Marketing Automation
We deployed Mautic because it was able to get us into Marketing Automation quickly and easily. We had a small marketing team and were definitely on a budget. I was migrating us from simple email automation through Mailchimp, and I would definitely say in that regard, it was an upgrade. We wanted to get more into lead tracking, replace LeadLander for web tracking, be able to track documents and quickly build out emails and landing pages.
- Cool automation and flow builder - very visual and easy to follow and understand.
- Simple to use, the interface is clean.
- Integration with Salesforce was a snap - not too difficult or involved.
- Focus items! Love this concept - Javascript flyouts with buttons and forms (if needed). Mautic is a trendsetter here!
- Both the email and landing WYSIWYG was flawed, ran into errors and glitches.
- Form actions were lacking, and simple automation from forms was problematic.
- Focus items were buggy on Mautic landing pages... had to add through Javascript, and caused issues on the page.
- Quickly saw tie-ins to web traffic, email analytics, form and landing page conversions - helped better measure individual marketing campaigns.
- Slowed us down on the automation side - some pieces had to be implemented through Salesforce automation. Took time and effort!
- Simple - easy to set up and integrate with Salesforce. Had this finished within a day, so we were able to start seeing results immediately.
Mautic is the new kid on the block, bred from an open source product, we chose to purchase the hosted/supported version. I felt like it stacked up very well against Act-On and even Pardot. I like their data API push and pull with Salesforce - very quick, and the queue was synchronous and we never ran into problems with it. I think compared to Eloque and Marketo, it's definitely lacking features, although much easier to bite off and chew with a small team. We displaced Mautic with Marketo, but mainly because we needed more on the automation and integrations side of things. I think they will continue to make strides, especially on the integrations they have and support. Given how quickly they've come on the scene and have been competitive, I expect to continue to see great things from these guys. Even though we moved onward (we're a fast-growing software company), I would still recommend them!