Solid Open Source Marketing Automation Platform
Anonymous | TrustRadius Reviewer
May 11, 2018

Solid Open Source Marketing Automation Platform

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Mautic Marketing Automation

We used Mautic to create a marketing automation pipeline. Inbound marketing was a staple of our marketing and sales process, so finding a reliable solution at a reasonable cost was important to us. We used Mautic to set up inbound marketing assets (whitepapers, guides, etc.) and trigger a follow-up campaign once a prospect downloaded the asset. We also integrated Mautic with our product demo to capture and nurture leads at that stage of the buyer's journey.
  • Free and open source
  • Full-featured marketing automation
  • Lead scoring and lead nurturing
  • Because it's open source, support is limited to community forums
  • Integrations and features are still being developed
  • Need to install it yourself, which can be a challenge if you don't have a developer on staff
  • Automated the lead nurturing process
  • Led to more leads and more customers
Mautic's competitive advantage is cost. Other solutions can be prohibitively expensive, and some other marketing automation solutions I had used required costly up-front investment for onboarding. I chose Mautic because I had grown weary of the aggressive sales tactics and unreasonable pricing of competitors' offerings for small businesses and agencies.
Mautic is particularly well suited for smaller companies who need a full-featured marketing automation suite at a reasonable cost. Commercial options are prohibitively expensive for small companies and agencies. Mautic takes a little work to get up and running, but once you have it configured, you're good to go.

If you need the support or onboarding training that a commercial platform provides, Mautic may not be the best choice.

Mautic Marketing Automation Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
7
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
5
Email deliverability reporting
8
List management
7
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
9
Data quality management
Not Rated
Automated sales alerts and tasks
7
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
6
Dashboards
8
Standard reports
8
Custom reports
Not Rated
API
8
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated