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Brevo

Brevo
Formerly Sendinblue

Overview

What is Brevo?

Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of…

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Recent Reviews

My Brevo positive experience

9 out of 10
March 05, 2024
We use the Brevo solution for our email campaigns within our industrial group. Currently without a CRM, we have opted for this very …
Continue reading

Brevo review

8 out of 10
February 29, 2024
Incentivized
We use Brevo in a proof phase, understanding the functionalities and the power of the app to boost our marketing strategy. One of the main …
Continue reading

BREVO REVIEW

7 out of 10
February 27, 2024
Brevo is a mature platform and has a very user-friendly interface. Their support system took some getting used to, but they're very …
Continue reading

Very good alternative

9 out of 10
February 27, 2024
Transactional emails (sign up, subscription status,...)
Some times we use it for campaigns. We need a simple but effective way to connect …
Continue reading

TrustRadius Insights

Easy-to-Use Interface: Many users have found the software's user interface to be easy to use and intuitive, allowing them to efficiently …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 13 features
  • List management (174)
    8.3
    83%
  • Email deliverability reporting (176)
    8.3
    83%
  • WYSIWYG email editor (161)
    8.2
    82%
  • Standard reports (171)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons
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Pricing

View all pricing

Free

$0

Cloud
per month

Lite

$25

Cloud
per month

Premium

$65

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.sendinblue.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

SENDINBLUE DEMO (MASS MAILING)

YouTube

Email Marketing & Automation SendinBlue Demo | How Email Marketing Works | Charit Anchan | AntWak

YouTube

SendinBlue Free Trial | Sendinblue Review 2022 [Bonus]

YouTube

SendInBlue Review and Demo | SendInBlue Tutorial

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.7
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.6
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8.7
Avg 8.5
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Product Details

What is Brevo?

Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.

Brevo Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: Link Tracking

Additional Features

  • Supported: Marketing Automation
  • Supported: SMTP (Transactional) Email
  • Supported: SMS Messaging
  • Supported: Responsive Email Design Tools
  • Supported: Import Your Own HTML Design
  • Supported: Email & Phone Customer Support
  • Supported: Excellent Deliverability
  • Supported: Unlimited Contacts
  • Supported: Customizable Sign-up Forms
  • Supported: Advanced Contacts Segmentation
  • Supported: Advanced, Real-Time Reporting
  • Supported: Hard Bounce & Unsubscription Management
  • Supported: Pre-Schedule Campaigns

Brevo Screenshots

Screenshot of Marketing Automation - DashboardScreenshot of Marketing Automation - Sample WorkflowScreenshot of Sample Email Campaign ReportScreenshot of Integrations and Plugins

Brevo Video

Explore the SendinBlue Campaigns area. It’s where you can: create, send and track your marketing campaigns, design new email templates, manage and grow your contacts, and much more! Don’t have a SendinBlue account yet? Learn more and create your free account at: https://www.s...
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Brevo Integrations

Brevo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobally Supported
Supported LanguagesEnglish, French, German, Italian, Portuguese, Spanish

Frequently Asked Questions

Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.

Mailchimp, Constant Contact, and Campaign Monitor by Marigold are common alternatives for Brevo.

Reviewers rate Link Tracking highest, with a score of 8.7.

The most common users of Brevo are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(290)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have recommended trying SendinBlue for its ease of use and lack of unnecessary clutter, suggesting it as a reliable and cost-effective option for mailing/email newsletters or SMS marketing. They also recommend SendinBlue over other HTML service providers on the market. Users suggest signing up for the free account to explore the email campaign options and highlight the tool's simplicity in setting up and integrating into websites.

Furthermore, users emphasize that SendinBlue is a great tool for small and medium businesses, allowing them to quickly and easily conduct campaigns. They also recommend it as a better alternative to MailChimp, considering its affordability and easy management. Additionally, users appreciate the customer service provided by SendinBlue. Some users point out that SendinBlue's email layout builder and automation features are particularly beneficial for indie artists or writers, especially those new to email marketing or autoresponders.

However, it is worth noting that some users found SendinBlue difficult to navigate and lacking in transparency. They suggest using a bulk email cleaning service before sending the contact list through SendinBlue. Despite this, other users recommend trying SendinBlue without hesitation, considering it a good software option that meets their needs while providing an alternative to Mailchimp.

Attribute Ratings

Reviews

(1-25 of 200)
Companies can't remove reviews or game the system. Here's why
Murat Köse | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I am a freelance digital consultant and I also build websites for many of my clients. It is very important that the forms on these websites are filled out and successfully emailed to the customers. This is why I use Brevo.
  • Successful forwarding of mails to the opposite addresses without falling into spam
  • Thanks to its very useful interface, I can easily meet the needs of many of my customers
  • Thanks to the fast support system, if there is a problem, I can easily overcome it.
  • I'm using the api service and the keys created here cannot be accessed again. It would be nice to have access again.
They have a very useful and free system, especially for the proper functioning of the contact forms of wordpress sites and the uninterrupted operation of mail systems. This is the most important feature for me.
Score 7 out of 10
Vetted Review
Verified User
We are a boutique hotel and have just started to use Brevo. We are hoping that having a communication app that can keep all guest correspondence, no matter the source (email/whatsapp/ fb messenger/instagram dm) will help us deliver a better guest experience in a way that is efficient.

To date, the support has been helpful whilst setting it up. It does seem to have a lot of features just need the time to explore, develop and create.
  • simple templates and process
  • email support is quite good, but i would prefer to just pay and have a zoom to get over the line quicker
  • easy to link up fb, instagram etc... had no issues with integration
  • i think it has alot of features so i feel like i am not using it as much as it should as i dont know what I CAN DO with it
  • i wish there was like case studies for different industries so we can see how its applications - happy to be a sample if needed :)
  • i would go to a paid subscription if i was confident about what it can do for me but i am trailing it against other options to see what is good for me
i dont know as i have not been able to test all the features out

but i like that all the correspondence is linked

and you were recommended by someone i trust
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I just moved over to Brevo in the last month or so and have needed to contact them a few times for assistance. EVERY time, they respond quickly, have the knowledge to help me and keep me updated until everything is working as it should. Their assistance has made switching from another provider stress free and enjoyable. Highly recommend!
  • When I sent my first campaign, my account was flagged, as it was the first time I had sent to some subscribers in quite a while. George helped me quickly and was very knowledgeable on what needed to be done.
  • Small questions about how to do certain things, as I did not have experience with them. Very patient and friendly. Helped me understand and work through to find solutions.
  • I wish you were able to work with Justuno.
John A. Gealfow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are a nonprofit organization and it is very helpful for us to use a platform that is very easy to use and does not require us to have advanced skills in order to send good looking emails with good analytical options. Also it seems that the price-to-benefit ratio is really the best on the market for small organizations like ours at the time when I am writing this review.
  • Analytics
  • Composition and design
  • Management of mailing lists
  • Sometimes problems with editing
  • Having more options for non-profit organizations
For sending email campaigns, it's hard to be more specific than that while taking into account previous answers.
Antonio Specchia | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We started using Brevo after other CRMs, we found Brevo really complete, including a lot of marketing features that add a lot of value. Especially I love the Conversation, that enable real time website visitors monitoring and chat.
The adoption is smooth, even if some features are not immediately clear and users may need to reach the customer support to clarify how to set up it.
Overall a good system that may boost the Leads Generation of small business.
  • Conversation: monitoring real time visitors
  • Deals Management: sales process management
  • Email Marketing: a generous and funcional feature
  • WebForms
  • Contact page
  • List and visualisation
To boost leads generation and customer management for small business.
Easy to set up and run, complete functions and affordable
Score 9 out of 10
Vetted Review
Verified User
We use the Brevo solution for our email campaigns within our industrial group. Currently without a CRM, we have opted for this very comprehensive and intuitive platform, even with a standard subscription. As the group consists of several companies, Brevo allows us to send a significant number of email campaigns and easily track the success rate of our campaigns
  • Quickness and simplicity in campaign creation
  • Optimization of contact management
  • Effectiveness and clarity of campaign results
  • Improvement of the home interface to optimize its readability
Score 10 out of 10
Vetted Review
Verified User
In my organization, we use Brevo to maintain contact with users who interact with our website, mainly. Our automated account contains workflows that ensure daily delivery to the contacts of the databases that we obtain thanks to the interactions of said users. We also have an account where we manually create campaigns, which are sent taking into account the user experience, since we do not want to overwhelm their inbox. For my organization, the user comes first and in that sense, Brevo has turned out to be a great tool.
  • Uploading Contacts
  • Schedule Campaigns
  • Design Templates
  • Reports with stats, timeline, clickmap, etc.
  • When creating a template, I would like to download a PDF version of the mobile view.
  • I couldn't change the font color of the user's mail in the unsubscribe section in the footer. When sending tests from the campaign, the user's email appeared in white (the background color of our footer is blue), but once the campaign was sent, the color of that email remained blue and was camouflaged with the color of the footer. I couldn't find a way to solve it. The solution was to eliminate the user's mail from the footer.
Brevo is a great tool for communicating with a large number of users. The report is very useful for generating strategies that seek to increase opening or conversion rates. It adapts very well to the strategy of each organization. It is very important to get a reliable user base, otherwise Brevo does not work optimally. If your user base is small, you won't be getting the full benefit of Brevo.
February 29, 2024

Brevo review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Brevo in a proof phase, understanding the functionalities and the power of the app to boost our marketing strategy. One of the main problems I historically found was how to integrate from within websites and get a straightforward and automatically fulfilled client list. What I experienced using Brevo is it has a great easy-build form tool with HTML integration in the website. No specific technical knowledge is needed. All can be done following the step-by-step help articles that guide you throughout the integration.
  • Forms functionalities
  • Newsletter building app
  • Help articles
  • Still under analysis the global value added by Brevo
  • Initial support
  • A longer period of free testing
Brevo presents different forms of integration methods to embed them in a website structure. It also has a high-performance responsive feature. That allows you to fine-tune the final form output and their fields.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We mainly use Brevo for Email Campaigns to a engaged database. The ability to create Lists, segment the database to the nth degree, organise and review contacts is excellent.

The reporting data from an email send out is exceptional. The drill down detail is second to none, giving both an easy to read, quick overview and complex metrics that allow for a deep dive into the stats. In future, we may be interested in utilising additional elements available such as Conversations. Another benefit with Brevo is that you can select and pay for only those parts that are useful for your business, making it more cost effective and without being saddled with additional add ons that are of no benefit.

Interface wise, the app is easy to use with a low learning curve (particularly if you have had previous experience with, and in comparison to, other CRM or mail out systems).

In terms of cons, some functions could be labelled to make their purpose clearer and it may be better to have the option to add on other elements when selecting the different plans, so that one payment is made for all other elements you wish to use.
  • Ease of Use
  • Clean Interface
  • Cost of Product
  • Email Templates & Design
  • Support
  • Button labels could be more specific
  • Ability to select add ons at point of sale
  • Ability to personalise the Dashboard
Brevo is well suited for anyone who is looking for a mail out system that also allows you to hold and manage records in a database, as well as utilising the latest comms technology.

Where it may not be appropriate would be in a scenario where a user would need a more complex product to work on project management, complex deal structures or perhaps mass marketing (although there may be an enterprise level for some of this).
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The Brevo user experience of mine is intuitive and engaging, with seamless navigation. I think the layout is well-organized, allowing users to easily locate desired information without feeling overwhelmed. From the homepage to individual pages, the content is presented in a visually very good interface, enhancing the overall browsing experience. The design elements are consistent across different pages, maintaining brand integrity and enhancing brand recognition. In terms of functionality, Brevo performs admirably, loading quickly and functioning smoothly across various devices and browsers. Interactive elements such as dropdown menus, search bars, and multimedia content enhance user engagement and interaction. Overall, I like Brevo very much for campaigning email marketing.
  • Fast working
  • Nice and attractive-looking
  • The design and interface are mindblowing
  • Paid service could have more customization
  • The minimum paid service should be maybe 5 dollars
  • The homepage may contain more menus or internal links
I think the performance of Brevo is immense on a large scale i.e. when sending a lot of emails especially when sending data from a large data file secured to itself without any hassle. Its schedule feature for sending emails is very robust and timely and customer response is very fast.
February 27, 2024

Nonprofit E-Mail Campaign

Father Lu Nguyen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I am using Brevo in my ministry to send more professional-looking e-mail messages to members. I wanted to tailor the e-mail to each address and not send it anonymously--which isn't as professional. There are many applications out there but Brevo is very user-friendly for those who are newer to e-mail campaigns.
  • A user-friendly user interface.
  • An easier learning curve.
  • Professional looking.
  • I noticed Brevo collects and retains incoming e-mail addresses. There should be a way to prevent the collection of those addresses as they add up under blocked contacts. Maybe there is--I just haven't found it.
For organizations and businesses seeking to begin sending professional-looking mass e-mails, the price to begin is fantastic--essentially free. This is an attractive point to have users test the application.
February 27, 2024

BREVO REVIEW

Score 7 out of 10
Vetted Review
Verified User
Brevo is a mature platform and has a very user-friendly interface. Their support system took some getting used to, but they're very reliable, and answered all my questions. I'm very pleased with them overall and I've seen a lot of other CRMs and ESPs who have problems because they're still new and trying to troubleshoot all the inevitable problems that come with this technology.
  • Support
  • Automation
  • Easy to use interface
  • Email Templates
Brevo is excellent for email campaigns, good analytics
February 27, 2024

Very good alternative

Score 9 out of 10
Vetted Review
Verified User
Transactional emails (sign up, subscription status,...)
Some times we use it for campaigns. We need a simple but effective way to connect our database users with campaign lists without compromising our database. We love the way we can have different folders for each user and send specific campaigns or emails based on those properties.

We also like to track each user with notes, so if we have an special interaction, its interesting for us to take notes so we can give each user a more specialized attention.
  • Sync database users
  • Folder and properties organization
  • Template editing
  • More intuitive interface
  • NodeJS API a little bit confusing
  • Easier way to add personalized emails
Brevo has a good pricing comparing with some other competitors. Also its a good starting point to have a full CRM suite without many headaches and learning a more things, Brevo keeps things intuitive and easy to understand. In some cases i need to give control to other people who are not very into software but they can easily understand things
Emma 💥 Boardman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Brevo for our monthly newsletter to our various databases.

I am not a fan of email marketing in general but the user friendly face of Brevo has changed my opinion and now we email with joy!

I recommend Brevo for its outstanding add ons and features, meaning you have a full service impression of your email campaigns performance
  • interface user friendly
  • templates are on point
  • nudges to improve are readily available
  • would like more flexibility in font sizing on the headers
great for email campaigns to a specific database however it is not so suitable when you want to email to specific addresses from that database
Patricia Grieco MBA, CPA, CIPS | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Brevo to send two newsletters a month to my client base. The system allows me to communicate efficiently with my customers and keeping them updated.
I like Brevo because it allows me to add images and links to my websites and other sources efficiently.
  • Newsletters
  • Links
  • Reporting on campaigns
  • Templates
  • Limited image size
Brevo is great for my regular customer email communication.

I have not tried other Brevo features yet.
Score 9 out of 10
Vetted Review
Verified User
We use Brevo for two types of customers: online customers and offline customers. It is easy to us lists or segments for both types of customers. The workingspace is easy to understand and have a very professional look. Once i was suspended due to a high performance of bounce percentage. After having contact with Brevo which went very fast, Brevo reactivated my account with extra information of how to use Brevo. We are very satisfied of the Brevo app and their backoffice.
  • Backoffice
  • Quick response
  • Fair communication
  • Please do not suspend an account before asking the customer what the reason could be
Nice layout of e-mailing
February 13, 2024

Free Marketing

Artan Ramshaj | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Brevo for email marketing so as to showcase our services and reach to potential customers. First plan allows 300 daily emails at no charge, basically free email marketing and in most cases they reach inbox.

Also allows me to see how different campaigns perform and find out which email subject or content works better. The analytics are a big plus - open rate and click rate are very important.

Unsubscribed recipients can easily be removed for a clean list.


  • Trackable open rate and click rate - very accurate
  • Customer support is quick and helpful
  • Reasonable pricing including free plan offer
  • I'd like to see Brevo have an email bounce checker - this can be offered at a cost
  • The email content sent from Brevo tends to look a bit different than emails sent from usual Gmail or other mailservers. Maybe that aspect can be improved.
  • Wish to see an option to remove all unsubscribers via one click, rather than visiting each contact list to remove them.
For starters and beginners I would highly recommend Brevo platform.

Reasonable pricing, and has an entire suite of services to help with marketing, sales and especially newsletters due to friendly interface for managing subscribers and campaigns.

I forgot to mention Brevo has its own mailserver that sends out the emails while replies can be sent directly to our original email. This way we don't have to suffer pesky restrictions from Gmail :)
Score 9 out of 10
Vetted Review
Verified User
In taringa! we start using Brevo for marketing campaigns, and all the email structure. Currently we have automations, transactionals and ou moderation system integrated in one email platform. Brevo also help us with our support channels, we have integrated in the same place email and WhatsApp conversations. This help us managing much better the experience for our clientes, and we love that we have metrics so we can analyze our growth and must common topics.
  • Help center
  • Following tickets
  • Love the Status page!
  • Monthly meets to follow up the project and see how can it improve
  • Features Improvement
  • Campaign builder
  • Criterias in automation flows
  • Dashboard metrics
Best suited for all the email necessities, but it can be improved the dashboard for all the metrics. It would be awesome to have a builder dashboard. The landing page is not very well develop, it it not so friendly although it is a builder, but it is a good experience how easy and quick you can have a landing published. Another well suited scenario is the integration they made will all the conversations channels, although I had lots of problems doing it, it took us more less 2 month to have the integration, and a girl of our team was the one that solve it, not Brevo.
Jonas Gold | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Brevo is the best and most value for the money within email marketing and CRM in the market. Great UI/UX and great support. I can really recommend companies the sign up, use and implement Brevo in your sales and marketing organisations as soon as you can. Five stars for Brevo.
  • Good value for the price
  • Great UI
  • Great Support
  • More clear terms and reason for closing accounts
Small and medium and even large companies selling services or e-commerce companies that want to improve their marketing, sales and analytics could really benefit from using and implementing Brevo in their daily processes and campaigns and really use the app to the fullest. Great for creating a good in-house structure.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are in a startup, Letters We Never Sent, which is basically based on users submitting letters they never sent but have locked away in their minds for years. In doing so, we sought an email SMTP provider that could meet our needs without incredible overhead costs. After reviewing and trying a few, we settled on Brevo for our testing and implementation as it seemed to answer our needs.
  • They integrate with Jotform and Zapier (critical for us)
  • They integrate with WordPress - again critical
  • Support was a bit slow but did work to solve the problem
  • Support needs to be faster. They need 24/7 support for an SMTP provider.
  • Instructions on how to use with Jotform and Zapier could be much better.
  • WordPress Integration is clear, though integration with 3rd party WP plugins needs to be better.
This is our complaint and how it was solved:
A snafu took place when we had to validate our account via phone and text message. However, it seemed that no matter what, the text code never came through. I immediately contacted support via email, and they answered. The problem was solved within 2 days, and tbh, it was really on our side, not Brevo's.The only thing I was not happy about was that support took 12 hours to get back to us each time. I think their support should be 24X7. However, all in all it was a good experience. We continue to use them.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
We used Brevo for transactional emails.
  • Quick customer service
  • Solid user interface
  • Permissions system
  • 2FA sign-in
  • Scoped API keys
  • All links in transactional emails are automatically converted to tracking links which could not be disabled
  • Tracking system went offline and all links were unusable for a short time
We had serious privacy and security concerns regarding the obligatory tracking of links in our transactional emails. Brevo prides itself in being a European service and we chose it because we wanted to avoid unnecessary tracking. Converting all our links to tracking links is unacceptable in this regard. It was explained that this was necessary to prevent abuse of our account. Spam is a serious problem, but we believe there are other ways to prevent this, e.g. traffic alerts, spike detection, obligatory report link in footer and so on. Brevo was unwilling to deactivate these tracking links. So to protect the privacy of our customers, we‘re moving to another provider.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Brevo for client email campaigns and newsletters and the platform is very easy to use and reasonably priced. I like the level of detail and flexibility Brevo allows when designing emails and I find their contact management system to be intuitive and user-friendly. Although there are other popular email campaign service providers out there, Brevo has always been our go-to. They have many other services available, but for now my company uses Brevo almost exclusively for emails.
  • Flexibility in email design
  • Easy contact list management
  • Simple and intuitive platform
  • Support is excellent. Tickets raised are dealt with within 24 hours.
  • Can be over-zealous with blocking accounts and approving contact lists.
  • Have had a couple of payment issues (quickly resolved, but frustrating).
  • More scope for data and analysis would always be nice.
Brevo is an excellent email campaign platform. They have SMS services and other marketing tools, but so far my company hasn't used them. Whenever people ask for a recommendation for email services, I say Brevo, although there are a couple of areas where they could look to the competition to improve.
January 29, 2024

great work

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Email marketing - design and send.
We require a system that allows us to send marketing material out and also keep consistent branding guidelines.
Brevo makes it easy for untrained or inexperienced staff in the workforce to learn how to design and send EDMS if someone is off sick etc.
  • Ease of use
  • Support
  • Efficient creation of EDMS
  • Maybe more integration with salesforce / propertybase
  • Text message marketing
  • More analytics (not bad, but more is better)
More appropriate - allows us to mass send and create EDMS
Less appropriate when we are doing cold reach outs, flyer emails, and the like.
There is also some issue we have where EDMs are not logged in our Property Base but again this might be a knowledge gap with us.
Score 10 out of 10
Vetted Review
Verified User
It solves issues like disjointed communication and manual campaign management. With broad applicability, Brevo suits various use cases—ideal for small businesses seeking personalization or enterprises requiring scalable automation. Its robust features enable easy campaign building, optimization, and analysis, fostering strong customer relationships and overall marketing success. For businesses seeking a versatile, scalable, and efficient email marketing solution, Brevo stands out.
  • establish contact with old prospects
  • establish a streamlined data list and campaigns
  • simplifying ways to market new products or services
  • less ads
  • based on the campaigns users send, grasp their templates
  • slight more easier way to deal with designing templates.
For SMBs, establishing a contact with old prospects and data leads Brevo is a go-to solution. To not having to spend anything unless you want special features is a positive sight that allows every new company or a startup to mass emails, texts marketing. Importance was figured out when I had to utilize basic connects.
Charles Marsan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I've been using Brevo for nearly 8 years. This tool came in very handy when I was doing my PhD. I had built a questionnaire that I had to send out to over 5,000 members of a university and follow up on. The tools available on the platform enabled me to schedule my mailings at specific dates and times, in order to improve my response rate. What I liked most was being able to see the click-through rate on the various links in my questionnaires. Also, the fact that I could follow up with those who hadn't opened my email helped me achieve a response rate that exceeded all expectations. Experts had predicted that I wouldn't get more than an 8% response rate, due to the theme I was dealing with (conflicts of interest) and the length of the questionnaire. However, I succeeded in obtaining over 25% of responses, which enabled me to produce some very significant statistics for this project. Subsequently, thanks to my recognized skills in this field, I was able to secure a contract as a university researcher for further work involving 25,000 people worldwide. Without Brevo, this would have been impossible. It's one of the most powerful and cost-effective e-mail creation tools I've found on the Internet, and what's more, it's available in French.
  • The aesthetic quality of creative tools
  • The simplicity of the tool for creating e-mail lists
  • Statistics to track target behaviour and the ability to resend only to those who haven't responded
  • I find it difficult to identify which members are on several different lists
  • I find the filters quite complex to use
  • I'd like to be able to split certain lists according to a criterion, e.g., men versus women, to create two new lists, but I can't figure out how to do it
I don't use this tool for my personal emails, but for academic research purposes, I find it the most powerful on the market while remaining fairly simple to use. Whether it's the creation of lists of participants with different characteristics, the simplicity of using Excel to enter data or the production of real-time statistics when sending out e-mail campaigns, this tool is really very powerful for all forms of research questionnaire administration.
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