Brevo

Score8.5 out of 10

346 Reviews and Ratings

What is Brevo?

Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.

Categories & Use Cases

Link Tracking
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
Category average: 8.9
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.6
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 8.3

Custom reports
Users can create custom reports.
Category average: 7.3
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 8.1
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 8

Angelica Soler View profile

Directora in Marketing at Meditación En Ti (1-10 employees employees)

Use Cases and Deployment Scope

I use it to send newsletters and automate emails for sales of my meditation courses. The challenges with my business are related to making sales and marketing more dynamic and less labor-intensive on my end. Brevo gives me many automation options, tracking capabilities, and excellent support when needed.

Lo uso para enviar newsletter y automatizar emails para ventas de mis formaciones de meditación. Los desafíos con mi empresa, tienen que ver con las ventas y comercialización que se puedan hacer de manera más dinámica y sin tanto proceso de mi parte. Brevo me da muchas opciones de automatización, seguimiento y buen soporte cuando se necesita.

Pros

Email automation
Newsletter
Link with other apps
Automatización de correos
Enlace con otras apps

Cons

Greater integration with other platforms
greater ease in your CRM
WhatsApp automation is complicated
Más integración con otras plataformas
mayor facilidad en su CRM
la automatización de whatsapp es complicada

Return on Investment

Not many messages end up in spam.
Brevo's AI doesn't work very well.
little, low email reading
Poco, los mensajes se van mucho a spam
poco, la IA de brevo no funciona tan bien
poco, baja lectura de los correos

Usability

Alternatives Considered

Mailchimp Transactional Email (Mandrill)

Other Software Used

ClassOnLive, ManyChat, Zapier

Flavio Tempone Anca View profile

fta-3D in Professional Services at fta-3D (1-10 employees employees)

Use Cases and Deployment Scope

It mainly helped me to prevent my Gmail email from being blocked

Me ayudo principalmente a que no me bloqueen mi correo electronico de gmail

Pros

Deliverability
Statistics
Interface
Organization and filters
Campaign Programming
Contact Capacity
Entregabilidad
Estadisticas
Interfaz
Organizacion y filtros
Programacion de Campa;as
Capacidad de Contactos

Cons

A dark mode interface would be essential for my liking and comfort.
La Interfaz en modo oscuro seria fundamental para mi gusto y comodidad

Return on Investment

Very positive impact on my business objectives
Gmail blocking conflict resolution
Excellent follow-up on the campaigns
Greater deliverability
Impacto muy positivo en mis objetivos comerciales
Resolusion de conflicto de bloqueos por parte de gmail
Excelente seguimiento de las Campa;as
Mayor entregabilidad

Usability

Alternatives Considered

Mailjet

Other Software Used

Mailjet

Angela Romero Gallego View profile

Marketing in Marketing at RH GOURMET (1-10 employees employees)

Use Cases and Deployment Scope

We use it to send newsletters and promotions to users who have subscribed or purchased from our online store. Currently, we have the free plan, but we are considering upgrading to a higher plan. We have only run one campaign so far, and it was successful. The design is very intuitive.

Lo utilizamos para enviar newsletters y promociones a los usuarios que se han suscrito o han comprado en nuestra tienda online. Por el momento, tenemos el plan gratuito pero estamos valorando cambiarnos a otro plan superior. Hemos realizado solo una campaña de envio y ha sido satisfactoria. Diseño muy intuitivo.

Pros

Simple design
Diseño simple

Cons

Please offer a trial of a higher-tier plan before switching to see if it could be beneficial for my organization.
Ofrecer prueba de algun plan superior antes de cambiarte para ver si puede ser util para mi organizacion

Return on Investment

We've only run one campaign with RH Gourmet, but the metrics are clear, which we appreciate. We also like how easy it is to design emails using templates.
Solo hemos realziado una campaña con RH Gourmet pero las metricas son claras y es algo que nos gusta. Tambien que sea muy facil diseñar el mail con plantillas.

Usability

Facundo Lopez

founder of digital marketing agency in Marketing at Nova Growth Mkt (1-10 employees employees)

Use Cases and Deployment Scope

I've been using Brevo for the last two months, and I found it really complete CRM. It´s very easy to use and has a lot of functions. The support area replyed my questions successfully. I highly recommend this tool as a CRM and as a powerful tool to grow your business.

Pros

Email marketing
Automatications
CRM

Cons

Integrations in another chanels

Return on Investment

help to save a lot of time

Usability

Alternatives Considered

Intuit Mailchimp, ClickUp and Notion

Other Software Used

ADN Email, Agency AutomationTEAM, AccuCampus

Verified User

General Manager in Corporate (1-10 employees employees)

Use Cases and Deployment Scope

We use Brevo for email campaigns. It helps us build customer loyalty by sending reminders, announcements, marketing materials, promotions, event updates, and other news we want to share with our customers and the wider community. Brevo also contributes significantly to building a strong company image, in addition to the communication it provides.

Usamos Brevo para campañas de Mail. Aporta a la fidelización de nuestros clientes y así enviamos recordatorios, avisos, marketing y publicidad, promociones, eventos y demas noticias que queremos comunicar a nuestros clientes y a nuestra comunidad en general. Brevo aporta mucho a construir una imagen robusta como empresa ademas de la comunicación que da.

Pros

Its functionality is simple
Effective tools
It has templates that make the work easier.
We can fully customize our campaigns
Su funcionalidad es sencilla
Herramientas efectivas
Tiene plantillas que hacen mas facil el trabajo
Podemos personalizar al 100% nuestas campañas

Cons

I wish the CRM was more user-friendly; we wanted to use it but we didn't understand it.
Have more templates
That it has more images and resources saved
Me gustaría que el crm sea mas amigable, lo quisimos usar pero no lo entendimos
Que tenga mas plantillas
Que tenga mas imagenes y recursos guardados

Return on Investment

We haven't increased our number of clients, but we keep those already in our portfolio connected.
We are informing potential job seekers about available offers.
We generate brand presence
No hemos aumentado en clientes pero los mantenemos comunicados a los que ya se encuentran en nuestra cartera
Comunicamos a los posibles prospectos de ofertas
Generamos presencia de marca

Usability

Alternatives Considered

Doppler Email Marketing & Automation and Mailchimp Transactional Email (Mandrill)

Other Software Used

HubSpot CRM, Canva, Google Analytics

Constant Contact

Intuit Mailchimp

Campaign Monitor by Marigold

Brevo

What is Brevo?

Categories & Use Cases

Key Features

Top Performing Features

Link Tracking

Email deliverability reporting

Standard reports

Areas for Improvement

Custom reports

A/B testing

Landing pages

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

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