Meltwater - A Valuable Clipping Tool for PR Professionals
January 24, 2017

Meltwater - A Valuable Clipping Tool for PR Professionals

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meltwater Media Intelligence Platform

Meltwater is used at my former company, Skyhorse Publishing, by the publicity department. It was used mainly as a clipping service to track publicity hits for more than 1,000 titles published a year, but in its later stages was also used to track engagement, social media influence, and other metrics from a public relations perspective.
  • Social media tracking
  • Acting as a clipping service
  • Great customer support
  • Difficult user interface
  • Not always super intuitive
  • Cost is a bit high
  • Meltwater has removed the burden of tracking many of our own previous publicity campaigns.
  • Meltwater allowed us to see the value of our hits and pitch appropriate audiences accordingly.
  • Meltwater was willing to work with us from a cost standpoint to accommodate our company's needs.
We decided that we would use Meltwater in addition to using Cision PR Software. While Cision PR Software is a valuable tool for researching and contacting journalists, it did not offer us the same ability to search for clippings in traditional and across social media. Meltwater's tools for determining value are also more comprehensive than Cision's.
Meltwater is a great tool for companies that need to track publicity for a high volume of clients. Traditional clipping tools and social media tracking allow users to monitor results for an unlimited amount of keywords. Meltwater is less appropriate if as a company you only need to track engagement for a low number of clients.