Best social media listening solution for consumer insight
August 14, 2021

Best social media listening solution for consumer insight

Ravindra Sahu | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Meltwater Social

Overall Satisfaction with Meltwater Social (formerly Sysomos)

I currently use Meltwater Social for consumer behavior analysis for my company. We do Social listening not only for the brand but also for competitors in the industry. It helps to mitigate crises and understand our customers. The tool is used by the research and marketing team. The marketing team generates leads using the tool. The tool generates consumer insights reports and gets the relevant leads.

Pros

  • Deep dive reports
  • Accounts service team
  • Preview listening

Cons

  • User interface
  • High loading time
  • Customizable filters
  • Identify influencers
  • Campaign Analysis
  • Ease my manual reporting efforts
  • Actionable insights which delight my client
It is the best research tool for planning social analysis, It also helps to identify influences and to optimize the campaign. Meltwater Social is probably the best solution out there for your social listening needs because it has the best features and user interface. The tool allows me to analyze and study conversations about the brand, competitors, and industry trends.

Do you think Sysomos, now part of Meltwater delivers good value for the price?

Yes

Are you happy with Sysomos, now part of Meltwater's feature set?

Yes

Did Sysomos, now part of Meltwater live up to sales and marketing promises?

Yes

Did implementation of Sysomos, now part of Meltwater go as expected?

Yes

Would you buy Sysomos, now part of Meltwater again?

No

It can help with crisis reporting and understanding consumer sentiments. The tool also helps to create a marketing strategy which would increase the potential reach of the digital marketer. The tool is great for media monitoring where brands need to reply to complaints and other concerns. Meltwater Social provides automatic social listing reports which are useful for reporting.

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