Are you being Mentioned?
April 25, 2018
Are you being Mentioned?
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Mention
We actively use Mention to track how people across social media are interacting with our brand. Mention allows me to see when others have shared one of our articles or social media posts, as well as any tags or mentions of our brand online. While it is only within my Customer Service department that we use Mention, it is extremely useful for receiving fast notifications of mentions of our brand. That way we can choose to interact socially when it's happening or nip any complaints in the bud before they can impact too many people.
- My favorite benefit of using Mention is the speed of notification! I have used other services where I'm not notified of interaction until way after the fact. I want to know immediately so that I have the option to interact LIVE with the consumer.
- The "Influencer Score" is used to help me pick and choose who I want to engage with. If there is someone if high influence who shares one of our posts, I may reach out to them directly to network. This can help build relationships where guest posting and backlinking is possible.
- I LOVE that Mention also tracks article mentions of our brand. Not online do I get notified when people are talking (or sharing) on social media - but I get notified when we receive a backlink in an article.
- I'm not a huge fan of the layout of Mention. I'm a sucker for a clean and minimalistic presentation, and I feel like there is too much going on with the Mention dashboard.
- I feel like there isn't a lot of bells and whistles to the program. I think that they could probably stand to spruce it up a bit.
- We are more aware than ever of the mentions of our business name online. Before, we were in the dark. I would only find out that someone mentioned our brand if I had actively searched for our brand.
- Because I am aware of when we are being mentioned, I am able to combat any negativity right away. When I am alerted to negative commentary, I have the ability to connect with that consumer and make them happy before the negativity impacts our brand.
- The time Mention saves me in researching our online mentions is priceless. Deep research is time-consuming and now I don't have to do that on my own.
1 - I personally use Mention for our company. I am the Customer Service Manager and I am also in charge of our social media marketing and content marketing endeavors. I use Mention directly for helping to track backlinks, earn more backlinks, interact socially, network with influencers, and reply to negative remarks before they spread.