The little engine that could
May 22, 2025

The little engine that could

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meta Business Manager

We use Meta Business Manager as part of our marketing ecosystem. We typically utilize Meta Business Manager as a full-funnel channel, serving content at the top, mid, and bottom of the funnel. The product addresses driving brand equity at a low cost compared to other channels, like LinkedIn. We are able to grow our prospect audience at efficient costs, growing our retrageting pool while increasing overall multi-channel touchpoints.

Pros

  • Helps drive more efficient CPCs and CPMs than other social channels
  • Targets users outside of working hours
  • Helps grow Retargeting pools to use on other channels
  • Meta Business Manager's AI does a great job in identifying our ICP based off intent signals

Cons

  • Their AI features are less than desirable and always have errors
  • Always uncheck the music option on stories and reels
  • The platform tends to spazz out/glitch often and even published work needs to constantly be combed over
  • They are in need of more B2B targeting options
  • 4x ROI off of one campaign we ran for a client for a month
  • On-demand webinars drove 90% of the pipeline compared to Google or LinkedIn
  • Sometime you have to fish to get good prospects. Sales teams need to be okay with vetting, and need to be okay with spam leads coming through. Weeding out the bad in order to find the good.
Its very easy to navigate
Meta Business Manager's targeting capabilities are not as advanced for B2B as LinkedIn, but it drives much more efficient costs and still does a great job at finding your ICP.

Do you think Meta Business Manager delivers good value for the price?

Yes

Are you happy with Meta Business Manager's feature set?

Yes

Did Meta Business Manager live up to sales and marketing promises?

Yes

Did implementation of Meta Business Manager go as expected?

Yes

Would you buy Meta Business Manager again?

Yes

When utilizing a Lookalike audience based off a client's Current Customer list, Meta Business Manager does a great job in identifying who our ICP is. Pair that that CAPI and the platform is nearly fool proof. We have generated some of the highest pipeline through Meta Business Manager when done correctly, and the channel has great potential. We find that Lead Generation with Mid-funnel content drives more pipeline than direct response or Demo offers. Webinars and On-Demand webinars perform well on Meta Business Manager as well.

Meta Business Manager Feature Ratings

6.3
Boolean keyword searches
8
Filtering out noise/spam
1
Sentiment analysis
7
Broad channel coverage
9
8.3
Content planning and scheduling
8
Audience targeting
7
Content optimization
9
Workflow management
9
8.7
Automated routing and prioritization
9
Customer interaction histories
8
Bulk actions
9
10.0
Lead generation
10
Content marketing
10
Paid media management
10
Campaigns and promotions
10
9.0
Facebook
9
LinkedIn
9
Google+
9
Instagram
9
10.0
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
10
10.0
Role-based user permissions & privileges
10
Mobile access
10

Comments

More Reviews of Meta Business Manager

  1. Home
  2. Social Media Management Tools
  3. Meta Business Manager Reviews
  4. User Review of Meta Business Manager