A frustrating platform that you can't work without
May 22, 2025

A frustrating platform that you can't work without

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meta Business Manager

We use it to help us put ads together to run on Facebook/Instagram, to build organic content native to run on those platforms. There are some features available in the business suite that aren’t available in 3rd party software such as Sprout or Hootsuite.

Pros

  • Publishing Reels to Instagram and/Or Facebook
  • Creating ads to run on Facebook/instageam
  • Getting analytics data from
  • Facebook / Instagram

Cons

  • Often feels like changes are made without any planning, things break or are disconnected.
  • It can be quite complicated to get the analytics data
  • It is frustrating using some of the interface which feels poorly planned from a UX perspective
  • It has been a decent driver for awareness campaigns
  • It is great for promoting video content
  • It is great for targeting very specific audiences
Very clunky, feels like it wasn’t built for humans to use. Changes are made without warning, often resulting in unresolvabke issues in trying to build campaigns

Do you think Meta Business Manager delivers good value for the price?

Yes

Are you happy with Meta Business Manager's feature set?

No

Did Meta Business Manager live up to sales and marketing promises?

No

Did implementation of Meta Business Manager go as expected?

Yes

Would you buy Meta Business Manager again?

No

In some cases it is the only option for certain features such as adding srt (captioning) files to videos, or to get specific analytics data. It is also the best way to publish ads on Meta platforms

Meta Business Manager Feature Ratings

1.7
Boolean keyword searches
2
Filtering out noise/spam
2
Sentiment analysis
1
5.5
Content planning and scheduling
4
Audience targeting
9
Content optimization
7
Workflow management
2
6.3
Automated routing and prioritization
8
Customer interaction histories
7
Bulk actions
4
8.3
Lead generation
8
Content marketing
9
Paid media management
9
Campaigns and promotions
7
10.0
Facebook
10
Instagram
10
7.0
Campaign success analytics
7
Real-time tracking
8
Competitor analysis
6
10.0
Role-based user permissions & privileges
10
Mobile access
10

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