Meta Business Manager Growth
May 22, 2025

Meta Business Manager Growth

Susan Boelman | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meta Business Manager

We use Meta Business Manager to run our FB assets along with Instagram access. We are just now looking at spending money for FB Ads to validate one of our products and then test variations of marketing messages for that product. The goal is to bring in more relevant leads.

Pros

  • Consolidates messages
  • Tracking meta Pixels
  • Ecommerce Integration with Shopify

Cons

  • Quicker way to learn the dashboard
  • Simplify how Meta Business Manager functions for the small business without an extra employee dedicated to FB/IG/social media.
  • Access to real-time trends in the marketing industry we can immediately adjust for in Meta Business Manager.
  • .
  • Saves me chunks of time not having to jump between platforms to answers messages from others, etc.
  • Easy to spots patterns and make adjustments with campaigns.
  • Provides another e-commerce layer.
It has been a long process for me to learn how to sufficiently use Meta Business Manager. I still feel like a newbie. Still have much to learn and utilize. The worlds just moving so fast I haven't been able to stop to dive in deeper to Meta Business Manager.

Do you think Meta Business Manager delivers good value for the price?

Yes

Are you happy with Meta Business Manager's feature set?

Yes

Did Meta Business Manager live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Meta Business Manager go as expected?

Yes

Would you buy Meta Business Manager again?

Yes

Meta Business Manager is well suited for companies that have the resource of time to really use the platform to its full ability. Or those that have experience in the finer art of marketing.

For small business owner, holding lots of hats, the system is overwhelming and time consuming to reach the full benefits it offers. Which I feel puts me (small business owner) at a disadvantage to actually performing well/being seen on FB and IG.

Meta Business Manager Feature Ratings

7.0
Boolean keyword searches
Not Rated
Filtering out noise/spam
7
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
7.0
Content planning and scheduling
10
Audience targeting
8
Content optimization
5
Workflow management
5
8.0
Automated routing and prioritization
4
Customer interaction histories
10
Bulk actions
10
5.3
Lead generation
5
Content marketing
5
Paid media management
6
Campaigns and promotions
5
5.0
Facebook
5
Instagram
5
7.5
Campaign success analytics
7
Real-time tracking
8
9.0
Role-based user permissions & privileges
8
Mobile access
10

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