Better but still a ways to go.
Updated May 15, 2025

Better but still a ways to go.

Aaron Henderson | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meta Business Suite

I'm using the Meta Business Suite to plan, design and complete my marketing objectives from my paid to my non-paid. I'm able to at least integrate those two worlds into a strategy that takes into account the opportunities they both pose. Do they do it perfectly? No, But, for the most part I can make happen what I want.

Pros

  • Scheduling
  • Integration between paid and not paid
  • Ability to be able to cross platforms while using 1 dashboard

Cons

  • It's not uniform across all platforms, yet
  • Seems that certain pieces have more than others
  • The mobile functionality of scheduling, to me, still has a way to go
  • Can feature my business, but not guarantee a ROI
  • Word can spread, but I want to see more results in the fields I want to see - I think Meta Business Suite is good at getting the info they want you to have, not what I want
  • Integration still has a ways to go
The usability has improved, but I am still not completely satisfied with the usability of the Meta products. In some ways it's gotten easier to use, but I'm still trying to tailor the results to what I want and need instead of what I feel Meta Business Suite wants me to have - and that is where the disconnect to me is.
In my opinion the Google products give me a better result that I am looking for - which is what - but more of my customers need to be reached on the Meta Business Suite platforms, and that is where I need to be. We have to be where our customers are, not just the feedback that we would rather have.

Do you think Meta Business Suite delivers good value for the price?

Not sure

Are you happy with Meta Business Suite's feature set?

No

Did Meta Business Suite live up to sales and marketing promises?

Yes

Did implementation of Meta Business Suite go as expected?

Yes

Would you buy Meta Business Suite again?

No

When you are trying to reach a wider spectrum of an audience, I think the Meta Business Suite pieces are great. But, when the scope seems to narrow down, Meta Business Suite's abilities to become more focused seem to dwindle, or you lose the functionality or the features that the broader let you do. This can apply to both the paid and the non-paid. I think it's made a lot of progress in the last 6 months, but I do think it has a ways to still go to where I'm more happy with it.

Meta Business Suite Feature Ratings

6.5
Boolean keyword searches
7
Filtering out noise/spam
4
Sentiment analysis
6
Broad channel coverage
9
Not Rated
Content planning and scheduling
Not Rated
Audience targeting
Not Rated
Content optimization
Not Rated
Workflow management
Not Rated
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
Not Rated
Not Rated
Twitter
Not Rated
Facebook
Not Rated
LinkedIn
Not Rated
Google+
Not Rated
Instagram
Not Rated
Pinterest
Not Rated
YouTube
Not Rated
Not Rated
Campaign success analytics
Not Rated
Real-time tracking
Not Rated
Competitor analysis
Not Rated
Not Rated
Role-based user permissions & privileges
Not Rated
Mobile access
Not Rated

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