An Essential if You Use Meta Platforms
Updated December 03, 2025

An Essential if You Use Meta Platforms

Tyler Newman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meta Business Suite

At my business, we use Meta Business Suite to post most of our content to our social media platforms, including Facebook and Instagram. We also use this to get insights on what posts perform well and which do not. This helps determine content strategies for the posts we want to make.

Pros

  • Social posting
  • Social Analytics
  • Insight management

Cons

  • Ability to track other platforms that are not meta
  • Ability to post to other non-meta platforms
  • A better appeal process for getting banned
  • Optimization of social publishing
  • Optimization of content strategy
  • Ease of team management
The platform is easy to use once you get the hang of it. However, I wish it didn't change so often. Once you understand a feature, Meta Business Suite may remove or change it entirely. We have needed to merge a page on Meta Business Suite for a long time and cannot do it because Meta Business Suite removed the ability to merge pages.
Meta Business Suite is super easy, and it's also free compared to Hootsuite. Hootsuite, in comparison, can manage a wider variety of platforms, but Meta crushes it for any of its native platforms that you add to the account. If you have Instagram or Facebook, you must have Meta Business Suite even if you have Hootsuite.

Do you think Meta Business Suite delivers good value for the price?

Yes

Are you happy with Meta Business Suite's feature set?

Yes

Did Meta Business Suite live up to sales and marketing promises?

Yes

Did implementation of Meta Business Suite go as expected?

Yes

Would you buy Meta Business Suite again?

Yes

If your company uses Meta, you should be on the Meta Business Suite as a business best practice. This will be incredibly helpful for getting direction for your content and for posting your content. The kicker is that the platform is totally free so it doesn't cost much to post on there.

Meta Business Suite Feature Ratings

7.0
Boolean keyword searches
Not Rated
Filtering out noise/spam
8
Sentiment analysis
9
Broad channel coverage
4
8.5
Content planning and scheduling
10
Audience targeting
7
Content optimization
8
Workflow management
9
7.7
Automated routing and prioritization
8
Customer interaction histories
9
Bulk actions
6
8.8
Lead generation
9
Content marketing
8
Paid media management
10
Campaigns and promotions
8
10.0
Facebook
10
Instagram
10
10.0
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
Not Rated
9.0
Role-based user permissions & privileges
10
Mobile access
8

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