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Great Overall Tool for Metrics
October 25, 2013

Great Overall Tool for Metrics

Bailey Dalton | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Engagement Plans

Overall Satisfaction

  • I really enjoy the interface-- it is nice to be able to share the views with people outside of our "data" team and have them understand what they are looking at.
  • There is a good integration of information that I can share and aggregate within Mixpanel which is super helpful.
  • It would be great to be able to see a data chart of my actual marketing funnel, and be able to identify key points of conversion. In a way, I could have an at-a-glance view.
  • Being able to add a level of transparency across departments initiatives has been key-- it is great to be able to reference the facts about the tactics and show the analytics.
There are some nitty gritty nuanced metrics that I am not able to use in Mixpanel-- but as an overall tool it has a TON to offer. In particular it is a great tool for every level of user competency-- which makes it a tool for many, and not just one person.
I would make sure you make a list of data points you want to collect-- and then start to test and see how much you can get to work within the tool. If you can meet 85% of your data needs this tool is a true win.