Mixpanel from a Developers Point of View
April 14, 2017
Mixpanel from a Developers Point of View
Score 9 out of 10
Vetted Review
Verified User
Software Version
Startup
Overall Satisfaction with Mixpanel
It's used across the entire organization in both application development as well as sales. The metrics it provides gives insight into the "usefulness" of a specific feature as well as how active a certain page is. The data allows us to focus on developing specific pages out further to have the maximum impact on our users. In sales, we can determine how the leads come in.
The funnel feature is actually very useful as it can tell you the rate which a specific set of steps are performed (100% from step 1 to 2 but only 50% from step 2 to 3). The tool is powerful once you get to learn the interface.
The funnel feature is actually very useful as it can tell you the rate which a specific set of steps are performed (100% from step 1 to 2 but only 50% from step 2 to 3). The tool is powerful once you get to learn the interface.
- Funnels
- Tracking user events
- Interface is not easy to learn how to use
- Data doesn't seem to match our internal database tracking
- Improvement on UX/UI leading to more satisfied users
- Sales metric to improve the sales process
We use both tools in conjunction with each other. Google Analytics is a plug and play widget which gives general information of the applications while mixpanel is better for tracking and looking into specific events. Sure Google Analytics is able to do that but their UX/UI is much harder to navigate than Mixpanel. They've really built everything you can think of into Google Analytics but at the cost of a user friendly interface.