Mixpanel Offers Robust Flexibility
April 17, 2017
Mixpanel Offers Robust Flexibility
Score 8 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Modules Used
- Engagement Plans
- People Plans
Overall Satisfaction with Mixpanel
Mixpanel is currently being used in a variety of ways by the organization. We utilize it primarily for product focused analytics and user performance metrics. However, we also utilize the Push and In-App Messaging functions to engage with end users. While it does not address a specific business problem, it does provide countless insights into the pros and cons of our products and allow us to optimize user experiences.
- Mixpanel is extremely flexible, allowing you to apply tags for virtually any user action or experience with minimal coding required. This allows analytics to be catered to specific products and the functions of those products.
- Mixpanel tracks and aggregates people properties extremely well to provide a long-term historical view of customers and all of their various interactions with the product. This provides seamless cohort building and user metrics for various teams (marketing, product, UX, etc.).
- Mixpanel allows for easy set up and analysis of A/B tests on messaging and marketing materials.
- Having a 255 property limit to be displayed in the UI has caused minor inconveniences when it comes to segmentation.
- For organizations with multiple products, aggregation and separation of projects can get tricky. An organization level option to segment across multiple projects would be a nice feature.
- Better understanding of user flow allows for UX redesigns, data driven product decisions, and partnership opportunities
- Tracking user entry points allows us to target marketing efforts better
- Built in messaging functions allow for access to end users without an additional provider